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Mélodie CARRÉ

LONDON

En résumé

Mes compétences :
Étude de marché
Evenementiel
Brand Strategy
Planning strategic
Web marketing
Media planning
Publicité
Communication
Planning stratégique

Entreprises

  • RAPP - Junior Strategist

    2014 - maintenant

  • 18 feet & Rising - Strategy intern

    2014 - 2014 I've joined the strategy team for a few weeks, helping them on a pitch for the automotive brand SKODA.

  • INSIGNIA worldwide - Assistant Director of Marketing - Client Servicing

    2013 - 2013 3 month internship, working within the client servicing, under the director of marketing supervision. Insignia is dedicated to the world of Travel, luxury and lifestyle. An enriching experience including various missions and exciting projects:

    - Internal communication: I was in charge of create "The Daily News" (Design & Content), newsletter sent to the team everyday (Tourism, Travel & Hospitality in the UAE).
    - Strategy development for Insignia's core divisions (ITMG, IHS): Emailers, newsletters creations, reasearch of potential customers, database creations, campaign presentations (layout, design, infography).
    - Research and analysis on key hotel projects (Briefs: launch hotel, awareness campaigns, mall openings...).

    Clients: The most luxury hotels brands in Dubai as Anantara, Jumeirah, Fairmont, Kempinski, Conrad...

  • Sup de Pub (INSEEC) - In charge of the Press Review for Futur Pub 2013 Seminar

    2013 - 2013 Under the supervision of Anne Magnien, I worked within the editorial department:

    - Daily monitoring of information/news about advertising and Brand Content,
    - Weekly Press Reviews,
    - Preparation of the round-table discussion: questions research and job problematics.

    Please, visit the website: www.futurpub.net/Futurpub_2013

  • SUP DE PUB Bordeaux (groupe INSEEC). - Etudiante Bachelor communication (Stratégie publicitaire).

    2012 - 2013

  • Le Mensuel de Rennes (magazine local indépendant d'actualité) - Marketing and Advertising Sales Assistant

    2011 - 2011 I've joined the commercial department for 2 months, working within a 3 people team, in charge of the magazine distribution and the sale of advertising spaces.

    - Partnership and sale of advertising spaces meetings with different clients,
    - Promotion and diffusion of the magazines (Animation and point-of-sale advertising, restocking contact...),
    - Telephone prospecting and databases uptates,
    - Sales pitches creation,
    - Circulation strategy for the magazine and its supplements (Youth supplement).

  • Radio COB'FM - Communication Assistant

    2011 - 2011 - Execution and development of a radio program,
    - Partnership with the Music festival "Art Rock" in Saint-Brieuc:
    Street interviews, press conferences and artists interviews, liners...
    - Radio ads broadcasting,
    - Emailing, prospecting.

  • SUP DE PUB Bordeaux (groupe INSEEC). - Etudiante en communication et marketing.

    2010 - 2012 BTS COMMUNICATION

Formations

  • Inseec - Sup De Pub (London)

    London 2013 - 2014 Master1

    Publicité - Marketing - Communication
    Brand strategy

  • Lycée Henri Avril (Lamballe)

    Lamballe 2008 - 2010 Baccalauréat Sciences économiques et sociales (ES).

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