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Philippe ARNAUD

Paris

En résumé

Mes compétences :
Marketing
Automobile
Service
Management

Entreprises

  • FORD MOTOR COMPANY - Directeur du Marketing - VU et Flottes

    Paris 2012 - maintenant
  • FORD MOTOR COMPANY - Marketing Manager

    Paris 2010 - maintenant In charge of Parts & Service Marketing
  • FORD MOTOR COMPANY - District Manager - Ford Customer Service Division

    Paris 2007 - 2009 Leaded and Managed a team of Parts & Service Zone managers + Motorcraft Parts & Network coordinators. Responsible for all business (Parts & Service) measurables on District #1 in France (110 dealerships / 80 mils € revenue)
  • FORD MOTOR COMPANY - Marketing & Process Manager / Ford Customer service division

    Paris 2006 - 2007 Coordinated Ford Service field forces (15 Zone Managers + 3 District Mgrs): best practice sharing, training, organization of field and staff meetings, tracking & monitoring tools
    Organized quarterly marketing seminars (220 attendees on average)
  • FORD MOTOR COMPANY - Germany - Southern Markets Customer Service Manager

    2002 - 2005 Coordinated Customer Service activities in France, Italy, Spain, Portugal and Greece
    Responsible for $640 mils full year Parts & Accessories sales revenue and various business measurables (budgets, headcount…)

    European Sales & Marketing operations,
    Cologne Germany
  • FORD MOTOR COMPANY - Germany - European Wholesale Marketing Manager

    2001 - 2002 Launched an Other Makes product program (Motorcraft) - $3.0 mils revenue on first year
    Developed and updated central marketing tools (cataloguing system, communication material, training seminars, field force incentives)

    European Marketing operations,
    Cologne Germany
  • FORD MOTOR COMPANY - Germany - Parts Pricing European Coordinator

    2000 - 2001 Coordinated parts pricing activities in Europe (20 markets): competitive & unique parts pricing, new model launches, campaigns and promotions, harmonization strategy, exchange rate differential, cost/purchase issues

    European operations,
    Cologne Germany

Formations

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