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Philippe HAGUET

PARIS

En résumé

En tant que Responsable marketing et Ventes de solutions technologiques auprès des Entreprises pour maximiser la gestion financière des flottes automobiles, la sécurité des collaborateurs à forte mobilité et l'empreinte carbone de l'activité, j'apporte mon expertise marketing dans la segmentation et la compréhension fine des besoins des clients existants et des prospects,
de tester et de finaliser une offre différentiante vis à vis de la concurrence.
J'apporte mon expertise de management des commerciaux et des services supports pour accroitre la satisfaction des clients et de développer les ventes.

Mes compétences :
Marketing
International
France
Biotechnologie
Vaccinologie
Management commercial
Management de projets
Étude de marché
Planning stratégique
SFE

Entreprises

  • RTE Technologies - Marketing & Sales Manager

    2013 - maintenant B2B hardware & software solutions for Fleet management, Employees safety and Carbon footprint management
  • Novartis - Franchise manager

    RUEIL MALMAISON 2010 - 2013 Franchise and Product strategic plan
    Action plan and budget
    Operational implementation in relation with Regulatory, Medical Affairs and Sales department.
    Relation with KOL
    Local and international congresses
  • Cepton Strategies - Consultant

    2009 - 2009 Business planning for a new division of a pharma company
    Marketing plan for a new brand on community and hospital markets
    CSO, Infomed and logistic partners selection
    Sales launch meeting, Feed back meeting, regional meetings organization
    KPIs tracking
    Customer reporting
  • Quintiles/Innovex - Project & Sales Manager

    2006 - 2009 Hospital cardiologists – Roche Diagnostics
    Hospital & Private Radiologists – GE Healthcare
    Hospital Urologists – GE Healthcare
    Hospital Oncologists – Topotarget – PharmaMar – EusaPharma
    Abraxis – Fresenius Biotech
    Recruitment, training, follow up of different rep’s profil
    Implementation of quality & administrative procedures
    Coordination with Pharmaceutical Affairs, Medical & Marketing customer’s skills
    Reporting with International Innovex Project Leader and customer
  • Quintiles/Innovex - Project & Sales Manager

    2003 - 2005 Launch a new player & a new brand on an existing market
    (4th position)
    Strategic Plan building – Target definition - Sectorisation
    Management of 10 Reps (recruitment, objectives, evaluation,
    follow up of activity, call rate, frequency on targeted
    Pediatricians & Pharmacists, duos, PR)
    Main result : 2nd position after 2 years – 40% unit MS.
  • AstraZeneca - First Sale Line Manager

    Rueil-Malmaison 2000 - 2003 Management of 10 Reps (recruitment, objectives, evaluation,follow up of activities, call rate, frequency on targeted GP’s, duos)
    on 3 markets : PPI, Asthma, HTN – ARB ;
    yearly region TO : 58,1 million euros
    4 Launchs : Nexium, Symbicort, Atacand & Hytacand
  • Sanofi Pasteur - Marketing & Sales Manager

    Lyon 1998 - 2000 Turnover 8 million USD, 100% growth per year.
    Management of 3 regional managers, 25 representatives and 1 sales assistant.
    Décide priorities and appropriate action plans (product & customer).
    Define commercial policy and sales force motivation system.
    Negotiate contract with distributors and key customers(federal and regional health authorities).
  • Sanofi Pasteur - Marketing Research Manager

    Lyon 1996 - 1998 On vaccines, seras, and immunoglobulins markets;
    To support the strategic plan (area/country, product)
    by providing synthetic and accurate information.
    Active competitive intelligence system to support benchmarking
    for strategic decision making process.
    Involve as a marketing expert in several projects for the
    International business unit (specific R&D pipeline, production
    capacities, local alliances,…)
    Support subsidiaries for their marketing research capabilities
    (many travel in Asia, Latin America, Middle East, Eastern Europe and
    Africa).
    Management of an 8 million FF budget and a 4 people.
  • Sanofi Pasteur - Chargé d'étude sénior

    Lyon 1994 - 1995 Management of a 3 million FF budget.
    World Wide vaccine market database.
    Task Force member:
    10-y. strategic plan for the international business unit
    included in a MacKinsey consulting team for 6 months.
    World-wide JV negotiation
  • Sanofi Pasteur - Chargé d'étude Junior

    Lyon 1991 - 1993 European Marketing Department
    Focus on European vaccine market.
    marketing studies (product/customer) in France and in some major European countries.
    Task Force member: European JV negotiation

    Strategic Marketing Department
    marketing and financial evaluation of R&D projects/programs
    (parasitic diseases, genetic therapy, cancer, infectious diseases,
    gastritis)
    with an Arthur D. Little consulting team put in
    place an evaluation system for R&D projects/programs.

Formations

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