-
Vranken Pommery
- Directeur Commercial CHR / On Trade
Reims
2016 - 2016
Mission de transition.
French Market Assesment Mission :
- Management of the Champagne, Wine and Porto business across the On Trade / CHR, French Market, Direct and Indirect Distribution, BtoB and ECommerce
-Leading a Sales Team of 70 people with direct employees (Regional Director, Trade Marketing, National Key Account, BtoB Business Unit) and On Trade VRP and Commercial Agent.
Expected Outcomes :
- Commercial Distribution Assesment and Analysis. Sales Capabilities Assesment and Development plan
- Commercial Planning Activation and implementation of a dedicate and specific Action Plan
Export Market Assesment Mission :
Expected Outcomes :
- RTM Analysis & Development across Indian Ocean, Africa and French West Indies markets
- Management of several On & Off Trade local and international distributors (GMS & CHR)
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Diageo
- General Manager West & Central Africa
Paris
2013 - 2016
www.diageo.com
Diageo West Africa & Central Africa Beer 50% Partner Markets
Beer business (Guinness) Management across West Africa & Central Africa (20 Markets)
- Focus: Strategy, Route to Market Transformation, P&L management, Compliance
Agenda, Sales Capabilities, Brand Innovation & People Talent Agenda.
- Key Account Manager 3rd Party (Groupe Castel, Heineken, MBI) ;
- 7 direct reports (Marketing, Customer Marketing, Regional Manager, HRBP, Finance Controler), 7 Market
Manager, 50 Sales Representative.
- Sierra Leone Brewery Ltd & Monrovia Brewery Inc Board of Director Member.
- Partner Markets & Indian Ocean Executive Member
-
Diageo
- General Manager West Africa Beer & Spirit
Paris
2008 - 2013
Beer and Spirit business Management in West Africa 3r Party markets ; Togo, Benin, Cote d'Ivoire, Mali,
Niger, Burkina Faso, Senegal, Cap Vert, Gambia, Guinea Conakry, Sierra Leone, Guinea Bissau.
- Focus: P&L management, Spirit Distributor Management, Sales Capabilities.
- Spirit RTM management Off & On Trade
- Innovation launch (Smirnoff Ice, Ciroc vodka) ;
- 6 direct reports (Trade Marketing & Country Managers), 25 Sales Representative.
- Key Account Manager for 20 markets, Groupe Castel & Heineken
- Monrovia Brewery Inc Board Member
- Diageo Africa Sales Leadership Team member
-
Diageo
- Regional Manager
Paris
2005 - 2008
In charge of Guinness and Malta Guinness Brands for Togo, Benin, Burkina Faso, Mali,
2 direct reports + 15 Sales representative.
- Sales Capabilities Management
- Partnership Management, (5 Breweries)
- Development and Execution of the Business Plan / Join Customer Plan ;
- Advertising & Promotional budget management
-
Diageo
- Country Manager
Paris
2004 - 2005
In charge of the Guinness brands (Guinness & Malta) in Gabon
- License Agreement Management (Sobraga a Groupe Castel Company)
- Sales & Operational Planning
- Sales team Management, Sales Capability building, Brand Building
-
Moët Hennessy Diageo
- National Key Account Manager Business to Business
2001 - 2004
Management of LVMH and DIAGEO Group brand Champagnes and Spirits portfolio (Moet & Chandon, Dom
Perignon, Hennessy Cognac...) in Key Corporate Account
- Prospecting, negotiation and management of a B to B customer portfolio:
L'OREAL, NESTLE, UNILEVER, VOLKSWAGEN e.j.
Supply delivery Strategy implementation.
- Commercial Strategy & Terms creation (range, price and special offers)
- Public Relation and Luxury Brand Ambassador for the key customer
-
Moët Hennessy Diageo
- Trade Marketing Manager
1998 - 2000
Sales tools set up: Sales book, Product book, Commercial Talks ;
- Off Trade Commercial Planning management.
- Brand Passion (whiskies) training manager ;
- Implementation and management of Off Trade activities. 3000 promotional days. ;
- Management of temporary staff.
-
Sovedi
- Chef de Secteur GMS
1997 - 1998
In charge of Spirits brands (J&B, Smirnoff, Gordon's, Baileys, Malibu)
- Implementation of field-based commercial Off Trade policy:
4P & Sales Drivers.
- Promotional Budget Management
- Regional Negotiation (margin/gondola end)
TRAINING EXPERIENCE
-
Charal
- Sales representative
Cholet
1996 - 1996
Sales of the CHARAL (meat) Fresh and Ultra fresh products
- Merchandising, product testing
GMC Commercial agenda : Product, Presence, Price, Promotion.
-
Miko
- Sales representative
Rueil-Malmaison
1995 - 1995
