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Master Lock Company LLC
- Sales Manager Europe B2B & Asia B2B/B2C
2008 - 2015
• 2008 - 2015 (February to June)
Master Lock Company LLC / Master Lock Europe S.A.S., Sales Manager Europe (Paris based) & Asia (Shanghai based)
(Operating unit of Fortune Brands Home & Security, Inc., N.1 padlock manufacturer and Security related products, 2500 employees, offices & factories in USA, Mexico, Canada, France, UK & China, CA)
Setting up and managing the Distribution network in Europe & Asia (35 countries / 140 distributors):
- Distribution channels:
• B2B: PPE & Safety distributors, Electrical Wholesalers, Industrial Wholesalers, Locksmiths.
• B2C: DIY, Hardware Chains & Food Retailers (Modern & Traditional Trade).
- Development of 3 & 5 years strategic plan and related P&L.
- Definition and monitoring of the Commercial (Sales & Marketing) Strategy/Tactics: European B2B market & Asian B2B + B2C market.
- Focus on: Industrial Solution Sales, End User prescription, Category Management.
- Maximizing new business developments opportunities.
- Marketing activities: Development of promotional, sales and training tools. Market benchmark.
- Ensure respect of company corporate guidelines: P&L, reporting, business practices & brand awareness.
Definition of budgets and annual target performances:
- Set up Commercial strategy: Pricing, Sales Terms, Channels, Strategy & Market focus.
- Average +35% growth/year since 2008.
- Sales Performances: Europe = 1400 KUSD in 2008 / 5750 KUSD in 2012.
Asia = 1300 KUSD in 2011 / 3250 KUSD in 2013 / 5000 KUSD in 2014.
Management & Business Consultancy:
- In-house sales support team: Ensure privileged interface between the Department, Distributors and End Users.
- Manage and Monitor Sales Support team performance (Executive Sales support).
- Agent: Set up and manage international network of Commercial Agents.
- Business Consultancy: Sales strategy, processes and product knowledge improvement for the China Sales Team.
Key Account Management:
- Global & Regional prescription of Safety products, standards and auditing services to Industrial End Users.
- Category Management: In house expertise for retailers to support sales.
- Market Animation through Exhibitions, Conferences, Technical Days, Seminars and on-site Training
- “Project” Sales mode approach
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Master Lock Europe S.A.S - Master Lock Company LLC
- Sales Manager Europe B2B
2008 - 2011
(February till now)
Master Lock Company LLC / Master Lock Europe S.A.S., Sales Manager Europe (Paris based) & Asia (Shanghai based)
(Operating unit of Fortune Brands Home & Security, Inc., N.1 padlock manufacturer and Security related products, 2500 employees, offices & factories in USA, Mexico, Canada, France, UK & China, CA)
Setting up and managing the Distribution network in Europe & Asia (35 countries / 140 distributors):
* Distribution channels:
* B2B: PPE & Safety distributors, Electrical Wholesalers, Industrial Wholesalers, Locksmiths. ;
* B2C: DIY, Hardware Chains & Food Retailers (Modern & Traditional Trade). ;
* Development of 3 & 5 years strategic plan and related P&L. ;
* Definition and monitoring of the Commercial (Sales & Marketing) Strategy/Tactics: European B2B market & Asian B2B + B2C market. ;
* Focus on: Industrial Solution Sales, End User prescription, Category Management. ;
* Maximizing new business developments opportunities. ;
* Marketing activities: Development of promotional, sales and training tools. Market benchmark. ;
* Ensure respect of company corporate guidelines: P&L, reporting, business practices & brand awareness.
Definition of budgets and annual target performances:
* Set up Commercial strategy: Pricing, Sales Terms, Channels, Strategy & Market focus. ;
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COMIN Vietnam Ltd - COMIN Asia Group
- Sales Manager
2006 - 2007
(100% French Capital Investment, Industrial Group operating in South-East Asia through Power generation projects, Industrial products, Contracting, Maintenance & Services)
Management and development of company's portfolio for South Vietnam (Maintenance & Services, Industrial products).
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COMIN Vietnam Ltd - COMIN ASIA Group.
- Sales Manager
2006 - 2007
• 2006 – 2007 (January to December)
COMIN Asia Group/ COMIN Vietnam Ltd, Sales Manager
(100% French Capital Investment, Industrial Group operating in South-East Asia through Power generation projects, Industrial products, Contracting, Maintenance & Services)
Management and development of company’s portfolio for South Vietnam (Maintenance & Services, Industrial products).
Customers: BP Pipelines, Bluescope Steel, Holcim, Sanofi, Sanyo, Fujitsu, Dunlopillo, Lafarge, Nestlé, Metro C&C, …
- Implementation of the Commercial Strategy, Sales monitoring and correctives actions.
- Ensure MS’s growth and realize turnover’s objectives in terms of quality and quantity in accordance with the defined strategy (600 KUSD turnover, +30% growths/year.
- Organize, manage and monitor the sales/technical team and related activities (2 Sales Engineers, 38 Engineers & Technicians).
- Procedures implementation (CRM, ISO, internal procedures standardization).
- Legal dispute’s management and resolution
- Handle department’s promotion through commercial events and image awareness (Exhibitions, branding)
- “Project” Sales mode approach.
Project Management:
- Negotiation and building of technical & commercial offer (Tender management, offer, contracts, orders, cash flow, insurance, bank guaranties and logistics).
- Planning company logictic guideline, coordination among teams, reporting and cost effectiveness.
- Quantitative and qualitative follow up in terms of budget, dead line and costs, by ensuring technology transfer.
- Understanding basic revenue models, P/L, cost-to-completion projections.
- Ensure contractual obligations of involved parties.
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Comin Asia Group / Comin Vietnam Ltd.
- Sales Manager
2006 - maintenant
COMIN ASIA Group /COMIN VIETNAM, Sales Manager
(100% French Capital Investment, Industrial Group operating in South-East Asia through Power projects, Industrial products, Contracting, Maintenance & Services)
Management and development of company’s portfolio for South Vietnam (Maintenance & Services, Industrial products).
Clients: BP Pipelines, Bluescope Steel, Holcim, Sanofi, Sanyo, Fujitsu, Dunlopillo, Lafarge, Nestlé, Metro C&C…
- Implementation of the Commercial Strategy, Sales monitoring and correctives actions.
- Ensure MS’s growth and realize turnover’s objectives in term of quality and quantity in
accordance with the defined strategy (600 KUSD turnover, + 30% growths over 2 years).
- Organize, manage and monitor the sales/technical team and related activities (2 Sales Engineers,
38 Engineers and Technicians).
- Procedures implementation (CRM, ISO, internal procedures standardization).
- Legal dispute’s management and resolution.
- Ensure privileged interface between the Department, Suppliers and Customers.
- Handle department’s promotion through commercial events and image awareness (Exhibitions,
Branding…)
- “Project” sales mode approach.
Management of Projects including:
- Negotiation and building of technical & commercial offer (Tender management, offer,
contracts, orders, cash flow, insurance, bank guaranties and logistics).
- Planning company logistic guideline, coordination among teams, reporting and cost
effectiveness.
- Qualitative and quantitative follow-up in terms of budget, dead-line and costs, by ensuring
technology transfer.
- Understanding of basic revenue models, P/L, cost-to-completion projections.
- Ensure contractual obligations of involved parties
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Big C
- Marketing Manager
2005 - 2006
(Worldwide retailing group with 6 hypermarkets in Vietnam, including 2300 employees and proposing a range of 45000 products, both Vietnamese and international.)
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Big C
- Marketing Manager
2005 - 2006
• 2005-2006 (January to January)
CASINO Group/BIG C VIETNAM, Marketing Manager
(Worldwide retailing group with 6 hypermarkets in Vietnam, including 2300 employees and proposing a range of 45000 products, both Vietnamese and international.)
Set up the marketing department at our Vietnam Headquarters.
- Definition and implementation of the annual marketing plan.
- Planning and managing the marketing expense/budget.
- Execution defined strategy in terms of managing the company’s corporate image and branding guidelines.
Plan, develop and implement marketing programs and activities: Sales promotion, Advertising and Public Relation.
- Executing major and day-to-day commercial events according to the promotional plan.
- Implementing Customer Relationship Management (CRM) tools.
- Executing local and national marketing activities (Demand Generation Campaign, in-stores promotions, events, exhibitions, seminars, staff training and internal incentives).
- Develop the merchandising with our purchasing office in respect to Big C’s strategy and concept.
Responsible for the media/PR management
- Direct interface with our advertising agency to implement our planned activities.
- Handling the brand communication development to enhance its presence.
- Working with market research agency for feasibility, in order to provide efficient data, trends and opportunities for brand development, and track our competitive environment.
- Developing internal communication tools to improve employees’ efficiency.
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CASINO Group/BIG C VIETNAM
- Marketing Manager
2005 - 2006
CASINO Group/BIG C VIETNAM, Marketing Manager
(Worldwide retailing group with 7 hypermarkets in Vietnam, including 2500 employees).
Set up the marketing department at our Vietnam Headquarters.
- Definition and implementation of the annual marketing plan.
- Planning and managing the marketing expense/budget to ensure control.
- Execution defined strategy in terms of managing the company’s corporate image and branding guidelines.
Plan, develop and implement marketing programs and activities in areas such as Demand Generation Campaigns, sales promotion, advertising and Public Relation.
- Implementing (CRM) Customer Relationship Management tools (fidelity card, census, consumer survey).
- Executing promotional plan through local and national marketing activities (catalog, commercial events, openings, support for Private Brands “Casino” & “Leader Price”).
- Develop the merchandising with our purchasing office (POS material, goodies, supplier’s gifts)
Responsible for the media/PR management
- Direct interaction with our advertising and market research agencies.
- Lead the development of promotion launch and brand communication.
- Developing internal communication tools to improve employees’ efficiency.
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AXA Insurance Group/AXA Assistance FRANCE
- Account Executive
2004 - 2004
AXA Insurance Group/AXA Assistance FRANCE, Account Executive
(Leading property and casualty insurer providing wealth management and financial protection)
Organization of international emergency medical evacuations, by ensuring legal contract terms. Develops and maintains customer and supplier (sourcing) relationship. Logistic approach.
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AXA en France
- Account Executive
Nanterre
2004 - 2004
• 2004 (January to November)
AXA Insurance Group/AXA Assistance FRANCE, Account Executive
(Leading property and casualty insurer providing wealth management and financial protection)
Define legal contract terms for emergency medical evacuation, develop and maintain key customer and supplier (sourcing) relationship.
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LVMH
- Marketing assistant
Paris
2003 - 2003
• 2003 (January to July)
LVMH/TAG HEUER UK, Marketing assistant
(World's largest luxury goods company, including watch and jewelry brands such as Tag Heuer, Chaumet, Christian Dior, …)
Background and launch of a new product, assisting and following of PR events, logistic of POS materials for points of sale with Trade Marketing, Development of a new brand positioning and implementation of a new marketing tool.
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LVMH
- Marketing assistant
Paris
2003 - 2003
(World's largest luxury goods company, including watch and jewelry brands such as Tag Heuer, Chaumet, Christian Dior, ...)
Background and launch of a new product, assisting and following of PR events, logistic of POS materials for points of sale with Trade Marketing, Development of a new brand positioning and implementation of a new marketing tool.
