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Sam TAYLOR

LE MANS

En résumé

Consultante en communications et marketing

Mes compétences :
Coaching
Communications
Études de marché
Formation
Marketing
Planification
Publicité
Stratégie

Entreprises

  • Sam Taylor - Consultante

    maintenant
  • Independent Business Professional, Pays de la Loire, France - Consultant

    2005 - maintenant Auto entrepreneur, running business communications and marketing support services including website content/blogs
    Ambassador, content writer and blogger for Pays de la Loire
    Formatrice, providing business language training (via CCI / CEL, Le Mans), English language (via masters courses and university in local area), individual and small group language tuition
    'Transcréation' professional - content development for Anglo-saxon audience.

    During this time, I have worked with clients in the UK, Eire, USA, Australia, Netherlands, Belgium and France and have developed a strong understanding of the French language, culture and law.
    I have an expertise in British culture with insights into USA culture.
  • Deutsch, New York, USA - Management Supervisor

    2004 - 2005 Deputy Team Leader on Lenscrafters advertising account
    Worked closely with planning and creative to evolve consumer campaigns to highlight after sales services
  • Brouillard Communications, WPP, New York, USA - Senior Account Supervisor/ Partner

    1999 - 2004
    Member of WPP ‘Top 500 Potential’ group with direct access to Group CEO
    Lead executive on ‘The Rouse Company’ account (developer of shopping centre and tourist destinations across the US)
    Commissioned research and led planning for retail communications campaigns for 34 shopping centres in markets as diverse as Utah and Las Vegas
    Managed individual marketing budgets for each of the 34 centres
    Member of task force responsible for developing tourism strategies for marketplace centres including South Street Seaport (New York), Faneuil Hall (Boston), Bayside (Miami) and Harbor Place (Baltimore)
    Led research working with industry experts on improving the mall experience and contributed to evolving the environmental experience within shopping centres/tourist destinations
    Developed a successful customer retention programme – ‘The Premier Shopper Club’
    Managed the style and content of each centres website offering and wrote content for the website and shopper magazines.
    Created a national package of collateral and promotional materials that could be customised for each outlet

    Deputy Team Leader on Penzoil account working to produce marketing support materials
    Extensive new business involvement; member of the new business pitch team in main agency (JWT) and with partner creative shop on fashion and youth brands
    Mentor for American Association of Advertising Agencies group focusing on encouraging new talent in the New York advertising industry
  • McCann-Erickson, Birmingham, England - Account Manager

    1997 - 1999
    Managed advertising account for Heart FM, (commercial radio station)
    Regional agency manager for Wimpey Homes account with direct responsibility for four regions and part of national team developing communications campaigns
    Team Leader for PPG Europe – created a distributor support programme with pan European application
    Team Leader for Forensic Science Services – direct mail and new markets analysis

Formations

  • Nottingham University (Nottingham)

    Nottingham 1986 - 1989 Anglais

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