VeriFone
- Directrice Administrative et Financière
2012 - 2014
Western Union
- Directeur CRM Analytics EMEA-ASIA
Englewood2006 - 2011Determine CRM (Customer Relationship Management) Strategy based on customer segmentation, lifetime value, share of wallet and possible cross selling value across International.
Build Marketing Business Cases, Loyalty programs, Estimate Return on Marketing Investment (ROI) on major Key Marketing activities (acquisition, retention, cross sell)
Western Union
- Director Global Pricing
Englewood2001 - 2006Play a Key role in current and future pricing strategy and positioning of Western Union products in order to help the regions achieve their transactions and revenue objectives
Amercian Express
- Head of Finance EMEA Foreign Exchange Services
2000 - 2001Build Strategic Quality Plans for each country and establish links with NY HQ to integrate EMEA into the Global Foreign Exchange Strategy.
In charge of P&L for EMEA (Budgeting, Forecasting, variance analysis, making sure that sales and expense objectives are achieved.
American Express
- Senior Manager International Finance Travel Service Network
RUEIL MALMAISON 1999 - 2000Region: Europe, Japan, Canada
Provide Financial decision support to the International Consumer Travel Network
Play the lead financial role in the strategic review and repositioning of the network (Franchising Initiatives).
American Express
- Area Manager Business Analysis and Finance EMEA Travelers Cheque
RUEIL MALMAISON 1995 - 1999Advise Area VPs in the development and implementation of strategies to increase acquisition of new accounts in the most profitable way
Contribute to the retention of current accounts and increase Travelers Cheque Profitability
American Express
- Senior Sales Analyst Key Accounts Merchants
RUEIL MALMAISON 1990 - 1994Participate in European Key Account Pricing Reviews
Prepare specific break-even analysis and customized MIS accounts
