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Simon LA SALLE

PARIS

En résumé

Mes compétences :
Publicité
Conseil
Luxe
Communication
Branding
Internet
Design
Stratégie digitale
Stratégie de communication
Marketing stratégique

Entreprises

  • Simon La Salle Studio - Directeur Artistique

    2012 - maintenant Consulting en image de marque + Direction artistique
    Clients : L'Oréal, P&G, Lacoste, Giorgio Armani, Vuarnet, Le Coq Sportif, Ralph Lauren, Paule Ka, Ifm
  • L'Occitane en Provence - Directeur de la Communication et de L'image

    Manosque 2010 - 2012 IMAGE REPOSITIONING
    Define and implement the retailer-brand international communication strategy

    CREATIVE MISSION
    Lead internal creative team of 17 + advertising and digital agencies to execute 25 global product campaigns per year:

    -Advertising
    -Store windows + permanent & POS material
    -Digital campaigns (media, social media triggers)
    -Video content
    -Brand-marketing tools
    -Packaging Design

    INTERNATIONAL COORDINATION
    Validate & guide key markets executions to ensure global coherence , nourish markets through newly conceived media download platform
  • Nina Ricci - Directeur de L'image International

    2007 - 2009 ART DIRECTION
    Advertising, packaging, edition, internet, styling, event

    STORE DESIGN
    Relaunch of Paris Montaigne flagship store and design of permanent furniture & showroom, opening of shop in shops at NYC Saks, Moscow's Crocus, Seoul's Galleria, and Dubai’s Villa Moda

    VISUAL MERCHANDISING
    Window decor concept, international VM guidelines, permanent furniture and mannequin design and development

    LICENCE PRODUCT STYLE COORDINATOR
    Sunglasses, fur, watches, jewellery & scarves
  • Lancôme - Chef de Groupe de Produit International

    2005 - 2007 - Launch of L'Absolu Rouge - Prix Marie-Claire de la Beauté 2009
    - Color Fever Franchise development: La Laque, Le Vernis, Fever Shine, and Dewy Shine
    - Juicy Tubes animation by Christopher Kane & Julie Verhoeven
  • L'Oréal - Chef de Produit

    PARIS 2003 - 2005 LANCOME INTERNATIONAL
    - Launch of Hypnoses Homme starring Clive Owen
    - Launch of Haute Perfumery Collection at Saks, Colette, Harrods
    - Trésor 15th anniversary animation by Bettina Rheims + EDT launch
  • ADM Art Director Management - Responsable Client

    2001 - 2002 Client Principal : Jean-Paul Gaultier Parfums
  • Gap Inc. - Visual Merchandiser

    1995 - 2000

Formations

  • Institut Francais De La Mode

    Paris 2000 - 2001 Management du Textile et de la Mode
  • Concordia University Aert Education (Montréal)

    Montréal 1997 - 2000 Production Cinématographique
  • Cégep De Sainte-Foy (Québec)

    Québec 1995 - 1997 Graphisme

    Graphisme

Réseau

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