Sofie MOULIN

En résumé

Entreprises

• Mr. Hare - Head of Ecommerce

  2015 - maintenant

• Omorovicza Cosmetics Ltd - Head of Ecommerce

  2014 - 2015

• Dune London - Group Ecommerce Manager

  2011 - 2014

• Austin Reed Group - Ecommerce marketing manager

  2010 - 2011

• The Conran Shop - Ecommerce manager

  2007 - 2010 I am responsible for developing the technical and commercial results of the three sites of the brand (London, Paris, New York). Update site, marketing strategy and customers analysis.
  
  • Online Strategic Marketing Development - Managing on-line marketing campaigns (emailing). Oversee PPC management and Natural Search Engine Optimisation in UK with the third party web agency. Regularly providing key learning’s to all markets to maximize effectiveness of Paris and USA spend. Group management of enhancement projects. Group management of technical issues and requests for site updates and amends. Monitoring customer traffic to the site and recommending initiatives to increase sales opportunities.
  
  • Online Content Management - Managing and updating all editorial content including participation in the briefing process for third party copy writers. Updating existing and adding new products to the website on an on-going basis. Liaising with the Creative Director and Buying / Merchandising teams to ensure accurate product information, pricing and representation.

• Free-Lance - Creative Freelancer

  2004 - 2007 since 2004 to date
  
  Working for a number of different organisations, hired by clients for the following projects :
  
  • The creation of a variety of communication materials, both offline and online.
  
  • A wide variety of operational marketing campaigns, including direct mail, email, advertising (predominantly national & trade press).
  
  • The generation of visual and corporate brand identities & guidelines.
  
  • Design of different communication tools from booklets, posters, CD rom, DVD rom and corporate & event videos.

• Powervote - Marketing Project Manager

  Paris 2000 - 2006 May 2000 – 2006 (6 years 8 months)
  
  • Client’s projects in interactive communication campaigns
  - Project management of print and multimedia initiatives specialising in the training & marketing promotion (interactive games, CD-Rom, DVD-Rom, mailing) arenas. Main customers: Orange, L’Oreal, Bristol Myers Squibb, Coca-Cola, PriceWaterhouseCoopers, and Sanofi-Aventis.
  - Responsible for the formulation and submission to the client of direct marketing, marketing or promotion strategies as well as preparing detailed production schedules, timing plans, and logistics for all campaigns.
  - Responsible for the delivery of project both online and off-line to strict deadlines.
  
  • Internal communication, both online and offline including websites, direct mail, email and press advertising
  - Conception and production of the brand communication tools of Powervote - this is Audience Response System software for a keypad wireless voting system.
  - Creation, development and implementation of the global corporate websites (French, Spanish, German and English).
  - Creation, development and production of the e-powervote.com‘s e-learning concept, to allow the product Powervote and the company to gain exposure to a new market and add value to Powervote’s customers.
  - Study of the market and the concurrence to have a strategic overview of Responding Voting System market (panels, Ad Hoc studies, satisfaction questionnaires,).

Formations

• Université Paris 4 Paris Sorbonne CELSA

  Neuilly Sur Seine 2006 - 2006 Master Pro 2 Communication et Information Numeriques

• Université Paris 1 Pantheon Sorbonne

  Paris 1992 - 1996 Maîtrise d'Histoire de l'art

Réseau

• Bertrand DUPERRIN

• Catherine DRAGIN

• Emmanuelle GERARD

• Laurent REBISCHUNG

• Nadine COURAUD

• Reno CHOISY

• Sabrina LETARTRE

• Tanguy DUPONCELLE

• Vincent FOURNOUT