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Trade Up
- Managing Director
2012 - maintenant
Executive Marketing and business development with strategic sales and partnership management consulting for start-ups
and established companies. Establishment and management of digital & mobile products, application, distribution,
content production & services.
Client includes: Start-ups, large media & content industry, event marketing and sport companies. Latest client cases are:
Appiscreen as Sales Director and Country manager. Appiscreen is a mobile video ad network and a mobile marketing
agencies. Responsibilities include:
Growing Appiscreen relationships across key client accounts that include: major media agencies, FMCG brands, major
entertainment brands, and gaming application companies.
Develop deep knowledge and expertise around Appiscreen offerings and go to market strategies.
Effectively present Apppiscreen value proposition to the client's specific needs and objectives.
Full responsibility for managing a pipeline of business prospects and forecasting for direct sales
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Jesta Digital GmbH
- Executive Director Western
2008 - 2012
Jesta Digital GmbH (formerly Fox Mobile Group, a News Corp. Company), Paris, Berlin
Jesta Digital is a global leader in mobile content distribution, production and services, offering more of the benefits of
mobile entertainment to consumers and business partners than anyone else.
Manage and lead all sales, business development and marketing activities in Western Europe (France and Benelux).
Responsible for all generated revenue streams for the B2B, B2C and Marketing operations across 3 countries. Oversee all
channels acquisition strategy in Western Europe with key partners including: Media and Internet company, MVNOS, OEM,
and more
Drive yearly revenues to over $35M by managing team of 5 people across 3 countries.
Lead acquisition and management of new strategic partnerships including Orange, Bouygues Telecom, SFR, Lagardère
Interactive, TF1, NRJ, NRJ Mobile, Virgin Mobile, CIC Mobile, Crédit Mutuel Mobile, Cauris Media, RTL Belgium
Manage all yearly negotiation for advertising deals and partnerships with French media including: 35 TV channels, 10
radio stations, 85 magazines (Yearly $70M+ gross budget).
Develop and deliver the entire marketing strategy of D2C operations for in-house Jamba brand to achieve constantly
turnover and margin growth over 3 years.
Oversee sales program on carriers' pay-outs improvements & connectivity.
Oversee and drive partnership strategy for all in house studio contents such as `René la Taupe' success story (1 million
downloads generated in France), platinum awarded single and gold awarded album.
Negotiate content licensing deals with content providers including: Sony Music, Universal Music, EMI, 20th Fox, Warner
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Air2Web Company
- Key Account Business Development and Sales Director
2007 - 2008
Wokup an Air2Web Company, Paris
Air2Web company is a leading provider of mobile messaging and marketing applications for enterprises and carriers.
Air2Web solutions are the core of the wireless value chain connecting marketers to mobile subscribers on a global scale
including: Full Service Mobile Marketing & Content delivery; SMS Billing; Mobile Internet Global Carrier Connectivity
Managed sales and business development for key account clients structuring deals and defining strategy for their mobile
marketing operations. Turnover generated over $1.5 a year.
Defined the marketing proposition and contract for each client and service channels
Clients included blue-chip company: Française des Jeux, PMU, ING Direct, COFIDIS , Next Group,
Overseen the implementation with carriers in France, India, USA and Canada for GAMELOFT premium SMS messaging
operations
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Fox Mobile Group
- Country Manager
2006 - 2007
Defined and drove the entire marketing strategy to launch Jamba brand in France. Managed media buying and planning,
design and implementation of all distribution channels projects: Online (Web, Wap), Premium SMS, Offline (TV and Print).
Drove all offline marketing campaigns conception and production. Prospected, developed, managed, and maintained
commercial and operational relationships with French mobile carriers and billing aggregators regarding service roll-out,
billing and connectivity.
Drove the entire strategy and structure of French D2C operations to achieve $7 million turnover
Established Jamba brand as major in France distributing its customers branded popular mobile content from around the
world including The Simpsons and The Simple Life, the latest content from major media companies, including charttopping music from top music labels, mobile games from renowned game developers, and original content made
exclusively for mobile phones.
Established long term partnership and advertising deals with French media groups: MTV network, Lagardère, MGroup,
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ORANGE France
- Business development account manager
2005 - 2006
General public Marketing Direction/Kiosk operations SMS+™ and Mobile Internet Gallery™
SMS+™ and Mobile Internet Gallery™ are French operators billing solutions to buy and access mobile content anytime and
anywhere.
Drove business evangelism operations to convince new clients to distribute their contents using Orange new billing
solutions. Structured deals, negotiated terms and implement services for new and existing clients. Developed extensively
key accounts mobile content providers turnover from various sectors: music, chat and instant messaging, ecommerce,
mobile gaming such as Universal, PMU, Sony Music, EMI Music, Mobibase, AG-Interactive, Buongiorno, Gameloft, In-
Fusio, I-Play, Marionnaud.
Turnover managed and generated over 30 million Euros.
Launch the biggest mobile ecommerce service with PMU Mobile online betting
Contributed to secure biggest company's market share for mobile content billing activities in France
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Business school
- Student training
2003 - 2005
Missions included :
Sciences Com, communication and marketing business school: student training course for Internet and new media
industry
LAFI: Business development in flash-based music player market for brand marketing and customer acquisition programs.
Marketing study and business intelligence for digital music market.
NPTV: Company's strategy definition amongst several business models for IPTV, strategic partnership sourcing in music
industry for the funding of iRadio, a new music interactive TV channel.
Premium Music: Business and strategic planning, online and offline marketing strategy definition. Premium Music is a
hybrid communication company project to provide music-driven media solutions for marketing and brand extension
marketing operations
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SONY BMG France
- France Area Sales Director
2002 - 2003
Responsible for the management of 5 sales agents and for 100 clients for all Sony BMG physical distribution on this area.
Brought coordination, organisation and support for all the sales promotion and local marketing operations.
Turn over generated: 20M Euros establishing this area second of the company
Established recurring partnerships with retailers and media: Virgin Megastore, Fnac, Auchan, Leclerc, Virgin Radio
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SONY BMG France
- Sales and Marketing Director for ecommerce
2001 - 2002
Responsible for the turnover development, margin and company artist product placements for these retailers: Carrefour,
Leclerc, Amazon.fr, Alapage.com, Fnac.com.
Negotiation of annual commercial conditions contracts with the retailer establishing turnover, margin, and trade
marketing objectives.
Turn over generated: 30M Euros turnover
Responsible for all trade marketing operations and budgets.
Design and Development: Ranges of product for special operation (budget and mid price)
Interfacing key account operations between all sales, product marketing (labels), sales promotion, logistics and finance
department operations
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SONY BMG France
- Sales manager
1998 - 2001
Negotiation and Sales promotion in-house and distributed recorded artists for specialised and hypermarket retail chains.
Responsible of business development and follow-up of 40 clients turnover and margin
Daily and weekly reporting to the business and marketing department
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NRJ Radios
- Director of advertising
1996 - 1998
NRJ RADIO GROUP:
Sales and negotiation of radio advertising campaings and special operation.
Business development and follow-up of 50 clients.
Promotional support and design of the commercials and radio headings
