2009 - 2012•Shaped new brand ChondroCelect ®-First Advanced Therapy Medicinal Product in Europe, through planning & executing pre launch readiness
•Led cross functional team for post-merger integration of Orthomimetics - First technology spin out from University of Cambridge-MIT Institute
•Supported the reimbursement activities in key European markets
•Managed cross functional launch team to overachieve brand goals
•Liaised with sales teams in 10 European countries to set up cartilage clinics, patient registries & engage with KOL’s
•Represented company in key national & international congresses & rolled out brand maintenance campaigns
•Supported distributor channels creation & training for ChondroMimetic–CE marked biomaterial in Europe, APAC & LATAM
Sanofi Aventis
- Project Intern
Paris2009 - 2009•Identified growth strategies for the Diabetes franchise for Russia, India, China & Japan based on future market and product opportunities
•Analyzed the market for Blood Glucose meter (BGM) & investigated possible alliance partnerships
•Synthesized the impact of BGM offering on incremental sales of LANTUS
•Devised counteracting strategies against biosimilar insulin
Bristol-Myers Squibb
- MBA Marketing Intern
Rueil-Malmaison cedex2008 - 2008•Undertook a Brand Enhancement project for ‘ABILIFY’ brand & delivered key recommendations for new visual aid
•Performed market & business opportunity assessment for two new indication expansions for ABILIFY brand
•Designed & executed a competitive intelligence workshop during the Global Brand Working Team meeting in parallel to ECNP 2008 congress (Barcelona)
•Mapped the impact of generic drugs on ABILIFY sales in the EMEA region
Kayenaat
- Marketing Manager
2005 - 2007•Led and directed sales & marketing department located out of a hostile political environment
•Streamlined supply chain processes for pashmina wool leading to improvement in on-time delivery & quality standard
•Implemented strategic market planning, budget development & product/inventory management changes which led to 12% increase in margin
•Developed partnerships with textile importers in Europe & Middle East leading to 40% increase in export turnover
•Launched the brand “Kayenaat” in the domestic retail market consisting of new product lines like hand embroidered ties, belts & accessories
•Managed accounts with 11 large multi brand apparel stores in India leading to 38% sale increase
•Prepared & exhibited in local, national & international fairs such as TexStyles India, 69th International Handicrafts Fair (Italy), Foire de Paris, etc
•Identified, assessed, & spearheaded diversification of business into hotel & aromatic oils industry
•Developed Business Plans to obtain government assistance & support for new business projects
Kayenaat
- Assistant Marketing Manager
2003 - 2005•Coordinated design innovation & product development with a team of 80 artisans for new product lines
•Developed retailing & merchandising strategy for retail boutique in Srinagar leading to 24% increase in turnover
•Revived traditional designs and embroidery techniques for ‘Jamawar’ shawl segment
•Exceeded the sales target of Rs. 6 million in the SME market
Talisma Corporation Pvt Ltd
- Sales Consultant
2002 - 2003•Implemented market coverage strategy for Talisma’s CRM solutions in the enterprise segment
•Coordinated pre-sales activities with Solution architects & analyzed product & channel mix Managed technical follow up & on site customer support for existing clients
•Acquired customers & delivered on sales target
Hewlett Packard India Ltd
- Student Consultant
2000 - 2000•Advised, organized & drove all aspects of designing & implementing an entry strategy for HP’s Financial Calculators in India
•Formulated market awareness strategy targeting MBA colleges in India
•Collaborated with Finance professors in bundling the product with Executive training programs
ICICI Capital
- Marketing Intern
2000 - 2000•Provided Sales Coverage for India’s first online trading website (www.icicidirect.com) by targeting High Net worth individuals
•Devised strategies for addressing security concerns of customers
Dabur Foods Ltd
- Marketing Intern
2000 - 2000•Undertook a Brand Tracking project to identify new potential market segments for DABUR LEMONEEZ
•Researched the reasons for poor customer adoption and non repeat purchases
• Recipient of ‘Ile de France’ scholarship from the French government for 2007 & 2008
• Selected to participate in a professional leadership & mentoring program by CEO’s – HEC “TEC” on campus
University Of Delhi (New Delhi)
New Delhi1999 - 2002Marketing
College of Business Studies - - Bachelor of Business Studies with concentration in Marketing
- Graduated with First Division
