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Valeria LANGE

Stein

Electionseuropéennes 2024

RETROUVEZ GRATUITEMENTLe résultat des européennes à Paris.

En résumé

French-German-English speaking Marketing & PR Expert

Mes compétences :
communication
presse
marketing
luxe
PR
international
mode

Entreprises

  • Faber Castell - Marketing & Communication Manager

    Stein 2005 - 2014 A.W. FABER-CASTELL: Manufacturer of high quality writing and drawing implements

    MARKETING & COMMUNICATION MANAGER FRANCE
    Brands: Faber-Castell, Eberhard Faber, Graf von Faber-Castell, Porsche Design

    MARKETING
    - Manage French Marketing budget
    - Launch new products
    - Setup of sales tools
    - Setup of sales promotions & incentives
    - Develop strategic partnerships
    - Organize fairs and exhibitions
    - Update web sites
    - Train staff

    MERCHANDISING
    - Responsible for the brand image
    - Coordinate shop-in-shop implementations
    - Identify opportunities to enhance brand visibility
    - Work with merchandisers for window decorations

    COMMUNICATION
    - Manage French communication budget and PR agency
    - Product and corporate press releases, media plan
    - Organize press and customer events
    - Manage communication with the media
    - Promote a strong corporate identity

  • Lacoste (Groupe Devanlay) - LICENSEES COORDINATOR

    Paris 2002 - 2005 LACOSTE (Devanlay/Montaigne Diffusion)
    International licensees department

    LICENSEES COORDINATOR
    - Managed operational relationship with licensees in Argentina, Brazil, China, Korea, Spain, India, Japan, Thailand, Turkey
    - Coordinated new store openings: brand image, sales tracking and analysis
    - Managed merchandising needs and communication support for licensees
    - Communicated with all departments regarding licensing issues

  • Cartier (Richemont Northern Europe) - JUNIOR PRODUCT MANAGER JEWELRY & WATCHES

    2001 - 2001 CARTIER International

    INTERN: JUNIOR PRODUCT MANAGER JEWELRY & WATCHES
    - Stimulated distribution channel in Northern Europe through incentives & sales promotions
    - Animated sales in POS: analyzed and optimized store stock levels; created catalog and sales tools for sellers
    - Launched new products in Northern Europe

Formations

  • NEOMA Business School (Reims Management School - RMS)

    Reims 1998 - 2002 Diplôme d'Etudes Supérieures Européennes de Management

    German-French degree programme (ESB & CESEM): half of the course studying at NEOMA Business School (Campus Reims) in France and half of the course at ESB Business School in Reutlingen, Germany.

    Two degrees:
    Bachelor of Science International Management from Reutlingen University (ESB Business School)
    Diplôme d' Etudes Supérieures Européennes de Management from NEOMA (CESEM)

    Thesis publication: ”D

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