Brasseries Kronenbourg, Groupe Carlsberg
- Directrice Customer Marketing On Trade
Obernai2014 - maintenant
Brasseries Kronenbourg, Groupe Carlsberg
- Chef de projet On Trade - Business Development
Obernai2014 - 2014
Brasseries Kronenbourg - Groupe Carlsberg
- Responsable Grands Comptes
Obernai2009 - 2013
Brasseries Kronenbourg - Groupe Carlsberg
- Responsable Pôle Activations et Opérations On Trade
Obernai2008 - 2009- Create tools for implementing channel strategy
- Implement the promotion, range and merchandising levers for all brands
- Contribute in construction and execution of innovation launches
- Manage POS material cost reduction and drive quality & efficiency through close work with procurement
- Manage Guinness relationship in line with 3-year contract
- Member of the French On Trade executive committee
- Manage and develop team competencies (6 people)
2006 - 2007- Brands: Kronenbourg and No-Low and strong alcohol extensions, Foster’s & Guinness
- Recommend, develop and coordinate annual brand BTL plans for on trade channels
- Ensure implementation of cross functional processes to produce powerful 360° activations
- Drive monthly follow-up meetings with consumer and customer marketing teams
Kraft Foods France
- Chef de produits Réseaux Proximité / Category manager confiserie
CLAMART2005 - 2006- Recommend the Away From Home confectionery category strategy
- Recommend the 3-year plan for coffee and confectionery categories
- Recommend, develop and coordinate the annual consumer and brand activation plans
- Manage 2 trainees (Assistant Brand Manager & Trade marketing assistant)
Kraft Foods France
- Assistante Chef de Produits Comptes Nationaux
CLAMART2002 - 2005
Christofle / Guy Degrenne USA
- Responsable trade marketing
