-
NISSAN EUROPE
- Marketing Communication, Section Manager
Gémenos
2012 - maintenant
In charge of Marketing Communication coordination : creatives, CRM, Loyalty, Internet, events, etc....for 15 markets (Israel, Ireland, Iceland, Malta, Greece, Cyprus, Romania, Croatia, Slovenia, Kazakhstan, Bulgaria and French Overseas Territories) managed by Importers
-
NISSAN EUROPE
- Strategy & Business Development section manager
Gémenos
2011 - 2012
In charge of Sales operations for 14 markets (Greece, Ireland, Iceland, Israel, Romania, Croatia, Bulgaria, Slovenia, Serbia, FOT markets,...)
Main missions:
- Audit of the Sales & Marketing performance of the 14 Nissan independent distributors in 3 main areas (common operations, sales & marketing, aftersales) aiming at increasing customer satisfaction and market share.
- In charge of the B2B web portal, main communication channel with countries
-
NISSAN Europe
- After Sales CRM section manager
2008 - 2011
Responsible for pan-European communication strategy and tools in terms of CRM, Internet, POS materials for 27 countries to increase customer loyalty
Budget: 450 K€ / year central budget – Team management of 3 people
Main responsibilities:
CRM strategy & coordination: definition and implementation of the pan-European
Customer Journey, allocation of annual budget, challenge/negotiate with local CRM teams
against central tools development
Manage creative and production agencies for brochures, web, CRM activities (budget
allowance, brief and follow-up, project monitoring)
Development of central POS materials to support central programs (extended warranty,
maintenance contracts, genuine parts & accessories promotion,...)
Main accomplishments:
- Pan-European deployment of a B2B European Nissan Online Catalogue System for all genuine accessories and parts (prices, manuals, pictures, homologation) – 18 markets
- Pan-European deployment of B2C web functionalities to increase customer loyalty and enhance customer data capture through online services- 27 countries ( interactive e-brochures, online quotations for maintenance & services, online dealer appointment, ...)
-
ELEGANCE Paris
- Responsable Marketing B2C
2004 - 2008
Responsible for French and Belgium marketing strategy (E-business and network), direct report to head-office
Budget: 1,7 M€ / year – Team management of 4 people
Main responsibilities:
CRM strategy definition, development of direct mailings campaigns for both markets (12 mailings/year), analysis, tracking
Customer service/Call centre management; target set up, audit of processes
Project manager for the launch of new e-business website for France and Belgium
Monthly reporting for both channels (e-business and network)
Main accomplishments:
- Process improvements in terms of efficiency and organization: set up of training, assessment interviews.
- Enrichment and increase of the customer database using cold list, mutualised databases
- Manage to index the brand in dedicated corner in the Galeries Lafayette Paris, Nice
- Increase brand awareness thanks to a PR and Media agencies selection
- Organisation of fashion-shows twice a year Spring/Falls in the entire network
-
BIOTHERM International
- Assistante Merchandising
2004 - 2004
-
SEPHORA
- Category Manager Cosmétiques
BOULOGNE BILLANCOURT
2002 - 2003
-
ERNST & YOUNG (Ex- ARTHUR ANDERSEN)
- Auditeur Financier CDI
2000 - 2002
- Financial Statement Attestation (audit of fixed assets, clients, suppliers, banking liquid, assets, stocks)
Main clients: Club Med, Editions Hatier, Fendi, Stéphane Kélian, Carrefour, International Paper, Polyglas, LME, TOTAL,...
- Due Diligence, Merger & Acquisition in Paris, in the provinces and abroad (contracts review, process review)
Main clients: Alstom, EADS, TF1-Pathé, WPP- Extreme Agency, Schneider Electric, Carrefour,
-
FRANCE LOISIRS (BERTELSMANN GROUP)
- Direct Marketing
1999 - 1999
-
ARTHUR ANDERSEN (ERNST & YOUNG)
- Junior Auditeur
1999 - 1999
-
BOUYGUES OFFSHORE
- Project Management
Paris
1998 - 1998
-
AVON Cosmetics (Germany)
- Direct Sales Department
1997 - 1997
-
BMW (Germany)
- Achat Modèle Spéciaux
1997 - 1998
