Yvie BALBUENA

En résumé

Entreprises

• DDB Paris - Chef De Publicité

  2006

• DLKW LOWE LONDON - Group Account Director - TRESemmé

  2014 - 2015 Group Account Director - TRESemmé - Unilever
  Strategic & Creative development of Global Tresemmé Integrated campaigns
  Development & Implementation of New Brand Communication Idea
  Research & Launch communication of Tresemmé Brand in New markets - China
  Development of Campaign for Mercedez Benz New York Fashion Week
  Development of international Research stimulus
  Production of TV, Print, PR & Digital campaigns
  Management of integrated Agencies ,

• JWT LONDON - Board Account Director - Rolex

  2014 - 2014 Strategic & Creative development of Formula 1 Global 2014 Print, TV &
  Digital campaign
  Management of Sponsorship & Formula 1 Management for Campaign submissions
  Production of Campaign at F1 events - Silverstone & Bahrain
  Supervision of Rolex Sponsorship TVC Productions: Wimbledon, The Masters,
  Ryder's Cup, World Equestrian Games, Music culture
  Knowledge & Operation Transfer from JWT NY, Team Resourcing & Process
  Implementation

• CLM BBDO - Global / Regional Brand Leader

  2010 - 2013 Global / Regional Brand Leader - P&G - Gillette & Venus
  Regional Lead for Strategic & Creative development of 360° Communications
  Localisation of Global Campaigns to suit cultural nuances
  * Global Lead for Strategic & Creative development of Mach 3 Re-Launch &
  Sochi Winter Olympics Campaigns ,

• CLM BBDO - International Account Director

  2008 - 2013 Global & Regional Lead for Strategic & Creative development of 360° Gillette & Venus Communication Campaigns.
  Localisation of Global Campaigns to suit cultural nuances in CEEMEA.
  Global Lead for Strategic & Creative development of Mach 3 Re-Launch & Sochi Winter Olympics Campaigns.
  Responsible for Global & Regional clients, Brand Agency Leadership
  Team & BBDO Network.
  

• CLM BBDO - International Account Director

  2008 - 2010 International Account Director - PepsiCo, Emirates
  * Strategic & Creative development of Pepsi Regular, Max & Raw Campaigns
  * Lead Contact for Pepsi Europe ensuring global strategy & Assets applied
  * Development of local campaigns laddering up to Global proposition
  * Organisation of Creative workshops, concepts for testing
  * Coordination of 60 International Markets ;
  * Responsible for resourcing, finances & Supervision of 2 Account Execs ;
  * Lead for Emirates France: strategic & creative development ;
  * Management of 30 EMEA Markets: Data Management System, Finance &
  Contract Negotiation ,

• Ogilvy - Account Manager

  Paris 2006 - 2007 Account Manager - DHL / Avon Cosmetics / New Business
  * Strategic & Creative development of campaigns ;
  * brief analysis for Global Network ensuring consistent advertising in line with global brand footprint ;
  * Production of trans-creation work for Avon UK ;
  * Communication channel between Agency departments, Media Agency, UK Legal body
  * Management of Team, accounts billing systems, invoicing & reconciliations
  * Responsible for submission of scripts / boards / press ads to legal entities (BACC)
  * Production of weekly status reports, Competitive Activity Tracking, resource planning & project cost forecasting

• DDB - International Account Executive

  2005 - 2006 International Account Executive - Johnson & Johnson / Hasbro
  * Development & production of TV, Press & Online communication
  * Interpretation & production of Copy Strategies & Creative Briefs
  * Production of Competitive Reviews & Copy Analysis ;
  * Liaison with legal entities for approval & broadcasting of copy
  * Production of Mood / Montage videos for ad hoc projects
  * Regional and International Status Reports ;

• DDB - International Account Coordinator

  2003 - 2004 International Account Coordinator - Johnson & Johnson
  * Key point of contact for Global Network of 18 countries
  * Distribution of key information, adaptation guidelines & master materials ;
  * Negotiation of model, music, & photography usage rights ;
  * Policing of local adaptations for broadcast approval ;
  * Formation of Global Status Reports of Network Activity & Invoicing

• Fitch Ratings - Marketing Assistant

  2002 - 2003 * Writing & formatting of Press Releases ;
  * Briefing & production of promotional literature & marketing packs
  * Event Management, seminar organisation, research venues, mail shots
  * Budget management & expenditure ;
  * Coordination of Internal Training & Development ;
  * Client database & website management

• Select Appointments - Sales & Marketing Executive

  2001 - 2002 * Project & Event Management
  * Design & launch of exhibition stands ;
  * Production of promotional literature, brochures, compendiums, leaflets ;
  * Management of Intranet site ;
  * Research, production & formatting of pitch / tenders

• Double Click - Events & Training Coordinator

  1999 - 2001 * Coordination & organisation of worldwide training events &
  Client corporate functions
  * Management of mail shots, invitations, venue search ;
  * Organisation of trade & exhibition shows worldwide ;
  * Generation & presentation of weekly reports ;

Formations

• Chartered Institute Of Marketing (London)

  London 2004 - 2004 Advanced Level
  
  Walked sections of the Great Wall of China for Charity
  Exceptional Communication, Organisational, Relationship & Networking skills
  Dynamic, creative & Passionate About Marketing Comms & International Business

• London University (London)

  London 1995 - 1999 Diploma

• Havering College (London)

  London 1993 - 1995 A Levels

Réseau

• Alexandre FERNANDEZ

• Caroline LACAILLE

• Christophe DUMOUCH

• Estelle VERBECQ

• Jeremy HIRSCH

• Jeremy DUMONT

• Julie ARVOR-COLOMB

• Laurent GIRAUD

• Sznitkies LAURIE

• Valentin HUGON