Menu

Cédric MEDIAVILLA

BERGEN

En résumé

FMCG Category Manager and previously Senior Digital Media Strategist specialised in Retail, I thrive in analysing market and consumer behaviour, devising and implementing strategies for solid performance. As an experienced project manager, I’m well organised and enjoy leading team members to reach and exceed objectives. I’m an International Business Strategy and International Marketing graduate fluent in French, English and Norwegian.

Mes compétences :
Project management
Export
Consulting
Marketing strategy
Client management
Account Manager
Search engine marketing
International Marketing
FMCG
Category management

Entreprises

  • O. Kavli A/S Q-Meieriene - Product Manager

    2014 - maintenant Product manager for Q-Meieriene Norwegian brands Skyr & Q-Mix

  • Lactalis Nestle - Category Manager

    Laval 2012 - 2014 Lactalis Nestle is the 3rd largest UK supplier of both Brand and Own Label operating within the Chilled Yogurt & Desserts category worth £2.3bn.
    Reporting to the Category Controller, I am responsible for:
    - A £70m Brand portfolio as well as being the adult yogurt expert accounting for 50% of the category.
    - Covering all retail channels for the UK and Irish market incl. convenience and online I also have specific responsibilities for leading key Major Multiples category relationship.

  • Bic - Category Planner

    Clichy 2010 - 2012 Reporting to GM, I was in charge of three categories (Stationery, Shavers and Lighters) covering the UK and IRL. My responsibilities included:
    - Negotiation and sourcing of data for all categories, incl. Epos, Market and Shopper research at a local and European level with a £300K budget incl. Nielsen, IRI, GFK and TNS Kantar.
    - Provide in-depth analysis of market results, identifying trends and business gaps.
    - Creation of Excel based tools tracking Epos and market data, as well as planograms in order to maximise sales and visibility of products.
    - Monitor local merchandising situations for all channels.
    - Analysis and follow up of BTL promotional activity identifying successful mechanics, pricing and calendar.
    - Develop and promote trade action plans in each product category for top management, sales team and key accounts.
    - Develop number of in-store placements, optimise shelf organisation, push secondary sightings, increase number of check-out placements and stimulate permanent POS material.
    - In charge of client category captaincies incl. relationship building and negotiation, Category range review, merchandising and signage recommendations. Grew captaincies from 1 to 6 incl. Tesco, Sainsbury’s, WH Smith, Wilkinson and Staples.

  • Merlot Reiser AS - Norwegian tour operator - Leader and Tourist Guide

    2008 - 2008 Managing groups of 15 - 25 Scandinavians for a week on the theme of wine and spirits between Bordeaux and Cognac.

  • ESearchVision - Senior Account Manager - Search Engine Marketing Strategist

    2008 - 2010 - Strategic planning and management of global digital campaigns for major UK and International Brands through multiple online medias in line with client targets (Sony, ASOS, BNP Paribas, etc.).
    - In charge of Apple Store EMEA sponsored links campaigns (16 countries) and coordination of team of a 7 working in 4 countries.
    - Providing strategic guidance and recommendations through tracking data and consumer behaviour analysis along with market research through collaboration with Google, Yahoo and MSN teams for multi-million annual budgets.
    - Client development and relationship management with strong client facing presence.
    - Managing team of 6 Juniors and AMs (training, personal development, monitoring) as well as establishing best practice for account management.

  • Profils Bordeaux - Export Mission

    2007 - 2007 - Market Studies for the company’s seven wineries.
    - Leading team of 4 in prospecting Californian importers and gathering information for penetration of US market.

  • Birkedal Hartmann - Wine & Spirits - Export Assistant

    2005 - 2005 - Export Assistant, responsible for market studies on the wine and spirits market.
    - Product Portfolio Management, Branding, Pricing and Strategic decision making (France and Scandinavia).

  • Harrods Knightsbridge - Salesman

    2004 - 2004 - Member of Mobile Team during the summer sales.
    - Rotated regularly through the various departments (320 in total).

Formations

  • University Of Berkeley (Berkeley)

    Berkeley 2007 - 2007 International Business and Macroeconomic Analysis for Business Decisions

    Modules: International Business and Macroeconomic Analysis for Business Decisions 2:1

  • London South Bank University LSBU (Londres)

    Londres 2007 - 2008 Pg. Dip. International Marketing

    Gained valuable communication, team working & problem solving skills covering many aspects of business & marketing.
    Marketing Strategy, Buyer Behaviour, Research Methods, Metrics, Product-Brand Management, Market Entry, Pricing & Finance, & Logistics 2:1

  • Groupe INSEEC INSEEC

    Bordeaux 2005 - 2008 International Business Strategy

    Alternates intensive courses with placements in France and abroad. Development of analytical skills, numeracy, strategic planning, international environment and culture awareness with practical solution development and implementation 2:1

  • Université Bordeaux 4 Montesquieu Tech de Co

    Gradignan 2003 - 2005 Business degree in commercialisation technics

    Two years university business degree in commercialisation technics with dissertation for Birkedal Hartmann.

  • Lycée René Cassin

    Vierzon 2000 - 2001 “Baccalauréat” in Economics and Social Sciences

    “Baccalauréat” in Economics and Social Sciences 2:1

Réseau

Annuaire des membres :