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ANKI, San Francisco, USA
- User Researcher / Marketing Analyst
2015 - 2016
Entertainment robotics company | $105M funding | ~100 collaborators | http://anki.com/en-us/press | Anki Overdrive is a high-speed battle racing game launched in Sept 2015 in the U.S., U.K. and Germany.
Conducted full spectrum marketing analysis accessing web analytics, qualitative user research, quantitative surveys and beta testing methods. Research yielded competitive insights and product improvement recommendations to enhance product functionality and usage.
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French American Chamber of Commerce, San Francisco, USA
- Event organization
2015 - maintenant
Non-profit organization for French-American economic co-operation | 4000 members in the USA | www.faccsf.com
Assisted organizing French American Business Awards ceremony, networking events, and talks with the French and American entrepreneurs in the Bay Area.
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Decathlon International, Lille, France
- Communication Manager
Villeneuve d'Ascq
2014 - 2015
International sporting goods retailer | $10B revenue in 2015 | http://corporate.decathlon.com/en
Alsolia is the consumer credit service of Decathlon brand | www.alsolia.com
- Managed the internal and external communication regarding the Alsolia financing service, including POS media, digital communication (public website, personal account, web insert) and customer dialogue (CRM, emailings, newsletter, sweepstake, customer events).
- Expanded visibility by implementing new advertising operations & increased email customer database by 15%.
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Decathlon International, Lille, France
- Marketing Research Executive
Villeneuve d'Ascq
2012 - 2014
International sporting goods retailer | $10B revenue in 2015 | http://corporate.decathlon.com/en
- Carried out surveys focusing on diversified issues (market sizing, brand image, customer satisfaction, post-purchase, usage & attitude, internal polls) on behalf of 20 branches of Decathlon Group in the world.
- Helped the corporate & operational teams make the right decisions for better customer outcomes.
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DMS (BVA Group), Paris area, France
- Marketing Project Manager
2010 - 2012
Marketing Consulting firm | ~70 collaborators | www.dmsfrance.com/default.aspx
- Coordinated mystery shopping programs and customer satisfaction surveys for retailers such as Carrefour and Leroy Merlin, including client relationship management, questionnaire writing, field follow up, data quality check and processing and automated reporting.
- 1 500 retail outlets assessed each month to maintain a high quality of service & motivated staff.
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TNS Sofres (WPP Group), Paris area, France
- Marketing Research Executive
Montrouge
2010 - 2010
Market Research agency | $100M estimated revenue in 2014 | www.tnsglobal.com
Conducted quantitative marketing surveys focusing on brand, shopper, product and communication issues for consumer goods producers & retailers.
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Edena (Marbour Group), Ile de La Réunion, France
- Marketing & Communication Assistant / Quality Assistant
2009 - 2009
Spring Water and Soft Drink producer | ~100 collaborators | www.edena.re
- Managed a range of soft drinks and spring water products marketed in Reunion Island as a part of a maternity leave replacement. Animated sales with sweepstakes, promotion operations (discount, bundling) and conducted sponsorship actions
- Contributed to the quality, environnement and food security strategy by assimilating the ISO 9001, 14001, 22000 standards into an integrated system.
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Elior, Paris area, France
- Product Manager Assistant
Courbevoie
2009 - 2009
Travel Retail, Concession & Contract Catering | $6,3B revenue in 2015 | www.elior.com/en
- Optimized the marketing mix of 7 fast-food brands in airports, highways and train stations by rationalizing the merchandising plans, price and product ranges.
- Participated in the launch of the annual summer menu by creating POS materials with media agencies, internal communication, partnerships with food industrialists and recipe testing.
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Les Restos du Coeur, Paris area, France
- Tutoring
PARIS
2009 - 2010
French charity providing support to the needy | 69 000 volunteers | 128M meals given out in 2015 | www.restosducoeur.org
Helped grade school and middle school students to do their homework during after-school classes.
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L'Oréal, Paris area, France
- Marketing Research Executive
PARIS
2009 - 2010
World Leader Cosmetics manufacturer | $24B revenue in 2014 | www.loreal.com
Implemented a marketing survey (qualitative and quantitative) for Gemey Maybelline to understand usage and attitude of makeup from 40-to-70-year-old women.
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Yves Rocher, Brittany, France
- Project Manager for store brand cosmetics development
Issy-les-Moulineaux
2007 - 2008
Worldwide Cosmetics and Beauty brand | $2,5B revenue in 2014 | www.groupe-rocher.com/en
Coordinated new product development projects on behalf of the Laboratoire Européen de Création Cosmétique (LECC) for large-scale retailers such as Casino, Carrefour, Système U, from the marketing idea to the product commercialization including development, industrialization and production.
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Adventure Aquarium, Camden, New Jersey, USA
- Trainee
2006 - 2006
Worked in different positions, such as Retail Crew Member in the gift shop, Guest Service Member in the aquarium public spaces and Husbandry Assistant with the animal specialist team.
