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Johann EVANNO

Asnières-sur-Seine

En résumé

Results driven Senior Marketing Manager with 10 years experience and fast advancement in a leading FMCG company and on 3 different billion dollar brands at P&G. Has driven breakthrough results across Europe via operational and global / regional innovation roles. Has led several Advertising campaigns with holistic marketing elements including TV, Print, PR, Influencer and Digital/E-Commerce. Strategic and inspirational leader who gets the most out of the teams he leads by driving accountability, teamwork and optimism with a passion to win and have fun.

Core competences: ▪ P&L Responsibility ▪ Portfolio Management ▪ Global and Regional Strategy Development and Implementation ▪ Brand Building and Management ▪ Consumer Communications ▪ Advertising Strategy and Development ▪ Innovation ▪ Digital Marketing ▪ Professional/Influencer Marketing

Mes compétences :
Gestion de projet
Communication
Cosmétique
Marketing
Advertising
Business management
Brand strategy
Brand management

Entreprises

  • Procter & Gamble - Marketing & Commercial Leader EMEA - P&G Professional

    Asnières-sur-Seine 2013 - maintenant P&G Professional is the B2B business unit of P&G, selling to professionals (hotels, restaurants, bars...) via dedicated channels (i.e. Cash & Carry, Wholesalers, DYI stores, petrol stations...)
    - Marketing Leader for Fabric Care EMEA: design all product launches / communication plans for Europe, Middle East & Africa
    - Commercial Leader of the Fabric & Home Care portfolio in Western Europe, including leading Brands like Ariel, Dash, Lenor, Fairy, Mr Proper...
    - Full business ownership: P&L ownership, approval of local plans, meetings with customers
    - Lead full multifunctional team (Marketing, Sales, Finance, Market Research), including 4 direct reports in Marketing

  • Procter & Gamble - Internal In-Store Communication Consultant - Europe

    Asnières-sur-Seine 2013 - maintenant - Provide ad hoc consultancy to all P&G categories to help them define their path-to-purchase and design strong In-Store communication (claims, visuals...)
    - Designed category-specific workshops for key categories (Olay, Max Factor, Pantene, Gillette, Vicks, Fairy...) to define their communication strategy
    - Lead a team of In-Store experts (from Brand Managers to Marketing Directors) to assess 700+ claims, providing clear guidance on how to make them work
    - Trained the whole P&G Marketing community to improve In-Store communication

  • PROCTER & GAMBLE - Brand Manager Oral Care Whitespace Expansion - Europe / Middle East

    Asnières-sur-Seine 2010 - 2013 - Led the launch of the Oral-B brand into the Toothpaste category across Europe and Israel (16 countries), a category where P&G had no business so far. Launch in the UK was identified as one of the 7 most successful FMCG launches in Europe in the last 3 years by Nielsen Europe (12,000 launches reviewed)
    - Work included designing the product line-up for Retail & Pharmacy customers, creating the Marketing plan (positioning, business model, communication strategy, trial plans, pricing & promo strategy) and delivering the P&L.
    - Launch exceeds all expectations in all countries, reaching 16% value share in Belgium after 4 years, and 10% value share in the UK after 1 year only
    - Project delivered an incremental $70 million turnover in FY11/12 (i.e. 44% of total P&G Oral Care WE growth).
    - Led multifunctional team, including 3 direct reports in Marketing

  • PROCTER & GAMBLE - Assistant Brand Manager Denture Care WE

    Asnières-sur-Seine 2007 - 2009 - Led the Denture Care WE business (Fixodent, Kukident) for 2 years ($220 million turnover)
    - Designed the Brand's most successful product innovation, over-delivering on all targets (turnover index 143 vs. target, value share index 176). This product became the 3rd best-selling Denture Care product in the German market in only 6 months
    - Grew turnover by 8% and profit by 24% in 2 years. Market share crossed the 50% threshold for the first time ever in Europe – moved from 48% to 54%
    - Led a multifunctional team, including 1 direct report in Marketing

  • PROCTER & GAMBLE - Assistant Brand Manager Pharmacy Toothpaste WE

    Asnières-sur-Seine 2005 - 2007 - Led the integration of the Fluocaril / Parogencyl Brands, acquired from Sanofi-Aventis in Sept’05 ($80 million turnover)
    - Defined the Brand strategy for both Brands, to ensure they have a clear & distinct positioning with the Pharmacy channel
    - Defined business model to ensure continued support from Pharmacists by launching several innovations & designing dedicated Marketing programs to secure business growth.
    - Business delivered +2% turnover during the first 2 years of the acquisition

  • Unilever - Assistant Product Manager (Intern), Ice Cream Category France

    Rueil-Malmaison 2003 - 2003 - Worked on the Carte d’Or Brand during the peak season, launching successfully the Lenotre collection – which quickly became a best-seller for the Brand
    - Mapped competition to identify business opportunities – 2 recommendations got implemented

  • Unilever - Category Manager (Intern), Dairy Products Category France

    Rueil-Malmaison 2003 - 2003 - Launched the Pro-Activ brand in France, including a full line-up of anti-cholesterol dairy products (butter, yogurt, milk)
    - Work included market data analysis, creation of In-Store materials and attending several customer meetings

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