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Nicolas GUICHARD

LONDRES

En résumé

I am an experienced marketeer with local and international exposure which enables me to adapt to numerous situations. I have managed market leading brands and been responsible for the delivery of strategic projects. I am a real team player who can lead a team to success. I am always keen to develop myself and learn from the best, and also to develop others. I am looking for a dynamic environment that will provide me with opportunities to enhance my skills and allow me to take my career to the next level.

Key Skills
- Brand management skills (market leader and challenger brands) – understanding consumer behaviour and attitudes
- Project management expertise with experience of managing cross functional large complex projects
- Excellent analytical skills bringing some meaning into data
- Ability to work effectively in both mature and emerging markets and across different cultures

Entreprises

  • Daler-Rowney Ltd (part of the F.I.L.A Group) - Marketing manager

    2015 - maintenant Fully responsible for the marketing of the Lukas Farben brand - leading artist paint brand in Germany, distributed globally.

    Working alongside the Daler-Rowney marketing manager as well as the VP International Marketing FILA on the rationalisation of the FILA Group fine art ranges.

  • AkzoNobel - Regional Marketing Manager

    Thiverny 2013 - 2015 Responsibilities:
    - Development and implementation of brand activation across 4 brands (Dulux, Hammerite, Levis, Cuprinol) in 6 countries (Nigeria, Libya, Bulgaria, Cyprus, Malta, Portugal)
    - Development of annual sales and marketing plans in conjunction with the market sales managers and the local distributors
    - Took part in the development of strategy for Africa and Libya more specifically
    - Leading continuous portfolio management and SKU rationalization initiatives
    - Provide marketing support to local distributors
    Key Achievements:
    - Grew Malta sales by 20% in 2014
    - Launch of websites – Cyprus (Dulux, Hammerite) / Nigeria (Dulux)
    - Launch of smartphone apps in 4 countries supported by ATL and BTL communication campaigns
    - Development of exhibition stand for LibyaBuild in Tripoli
    - Engaging distributors to implement global brand guidelines
    - Engage all IBD distributors to move in the digital landscape
    - Developed First ever TV ad for Nigeria - launch in July 2015

  • AkzoNobel - Senior Brand Manager

    Thiverny 2010 - 2013 Responsibilities:
    - Responsible for development of activation campaigns and execution of plan
    - Creation and development of NPD funnel, from identification of consumer insight through to execution.
    - Leading continuous portfolio management and SKU rationalization initiatives.
    - Management of £750k A&P
    - Development of promotions
    - Management and development of brand manager
    - Project Manager for Key Strategic projects
    Key Achievements:
    - Launch of new products and new formulations
    - Development of strategy for the new positioning of the brand with the launch
    - Development and launch of new communication platform with new brand guidelines, new creatives and new website.
    - Management and development of brand Manager
    - Management of key strategic projects – awarded an achievement award by the company. Monthly reporting to UK management team.
    - Gained 1 share point in a very static market
    - Supported pricing manager on the development of the pricing structure for Trade products

  • AkzoNobel - Senior Brand Manager

    Thiverny 2008 - 2010 After less than a year on Weathershield I have been promoted to Senior Brand Manager on the largest portfolio in the trade marketing team.
    Responsibilities
    - Management of Dulux Trade Core White Portfolio worth £60m
    - Management of £500k A&P
    - Management and development of Assistant brand manager
    Key Achievement
    - Extension of the Ecosure and Light and Space ranges bringing over £1m incremental sales
    - Development and implementation of internal and external communication strategy to counter a competitive advertising campaign by our key competitor
    - Development and implementation of National Sell-out promotions with budget of £150k each time
    - Fatest launch of a of key new promotional pack in just over 1 month
    - Gained 1 share point in a very static and competitive market

  • AkzoNobel UK - ICI Paints - Brand Manager

    2007 - 2008 Brand Manager for Dulux Trade Weathershield untill July 2008 - launched of a new formulation for the key product in the portfolio and launch a brand new product.
    Moved as Brand Manager for Dulux Trade Core range worth more than £40m

  • Bayer Consumer Care UK - Assistant Brand Manager then Brand Manager

    2005 - 2007 Assistant brand manager on the brands Redoxon and Berocca
    Assistant brand manager on Sanatogen where I launched a new product
    4 month secondment as a sales rep, selling Bayer Consumer Care products to pharmacies
    Brand manager on Rennie and Germoloids

  • C-Capital (part of Dragon Rouge) - Project Manager

    2005 - 2005 From April to August 2005 - Packaging Project Manager working on the implementation of the new brand guidelines on Casino own label products

  • Nestle France - Assistant Brand Manager (Intern)

    Marne La Vallée Cedex 2 2004 - 2004 Assistant brand manager on the brand Buitoni

  • Pernod - Assistant Brand Manager (Intern)

    PARIS 2003 - 2003 Assistant Brand Manager on both brand Havana Club and Glen Grant

Formations

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