Menu

Marianne LEONARD

LONDRES

En résumé

Passionate and committed professional, I have over 14 years of experience and have occupied a large range of marketing & communication positions with a global scale. They all required organisational and creative skills, as well as category and commercial competencies. New challenges, bring different outlooks, develop teams’ potential and create purpose motivate me.
I strongly value entrepreneurship to achieve outstanding outcomes, and I have developed my leadership skills in matrix environments where managing & influencing others is critical. I am both an outstanding contributor and a collaborative team player.

Mes compétences :
Management
Communication
International
International Marketing
Marketing
Public Relations

Entreprises

  • Newell Brands - Director, Brand Development Writing and Creative Expression, EMEA

    2017 - maintenant Brands: Writing and Creative Expression brands including PAPER MATE, BEROL, EXPO, SHARPIE and ELMER'S
    Team Leader: 9 people.

    Develop the brand innovation and communication strategies for Writing and Creative Expression brands in the EMEA region, to build consumer demand and market share, grounded in deep consumer, product, and market understanding. Includes developing brand strategy, pricing strategy, innovation, product portfolio management and brand communication plans.

  • Newell Brands - Senior Brand Marketing Manager - Activation Europe, North & South America

    2015 - 2017 Brands: PARKER, WATERMAN, ROTRING (Fine Writing division)
    Reporting to the Global Director of Global Brand Activation & Merchandising

    Missions:
    o Develop the Go-to-Market strategy per region and market and bring brands to life across all communication touch points, managing the consumer promotions efforts and managing the integrated planning and delivery process
    o Activate brand re-launch and NPDs towards consumers across communication touch points & channels (retail, mass, eCommerce)

  • Newell Brands - Brand Manager Parker, Global

    Boulogne-Billancourt 2014 - 2014 Brands: PARKER (Fine Writing division)

    Missions:
    o Develop, curate & build a Corporate Museum & Archives Centre, and story telling tools around Brand's Heritage.
    o Recommend strategic use of & manage the Royal Warrants
    o Build and deploy brand engagement & training programmes

    Achievement:
    o Parker Museum in London, opening ceremony hosted by CEO

  • Newell Brands - Brand Activation Manager - Marketing Services, International

    Boulogne-Billancourt 2009 - 2014 Brands: PARKER, WATERMAN, ROTRING (Fine Writing & Luxury Accessories division)
    Management: 3 people

    Missions:
    o Develop Brand advertising & communication plans & asset (development and production of global communication assets, creation and execution of brand guidelines, coordination of local integrated plans)
    o Oversee Brand consistency & plan executions in markets
    o Ensure Brand strategy & consumer journey
    o Lead Public Relations & Events strategy, and agency network (creation and coordination of the global brand and product PR assets, development and organization of media and consumer events, coordination of the international PR network, monitoring of the campaigns effectiveness through KPIs)
    o Agency, project & budget management

    Achievements:
    o Parker Ingenuity campaign across 10 markets & 300 projects (latest major innovation in category)
    o Outstanding PR performance of coverage quality & quantity (over +100%)
    o Impactful Consumer and Media events:
    - ‘Write Big’ Activation & 3D projection in New York City
    - Parker 125th Anniversary exhibition & PR event in Shanghai

  • NEWELL RUBBERMAID - Premium & Collaterals Manager - Marketing Services, EMEA

    Boulogne-Billancourt 2007 - 2009 Brands: PARKER, WATERMAN, ROTRING, PAPER MATE, SHARPIE (Writing division)
    Management: 3 people

    Missions:
    o Develop concept and produce NPDs launch kits, print and merchandising materials for a better shopper experience in retail and mass channels
    o Source and manage suppliers (Asia, Eastern Europe, France)
    o Design, develop, implement and monitor P&L of promotional gifting programs
    o Agency, project & budget management

    Achievements:
    o Centralization & rationalization of collaterals printing costs with significant savings
    o Centralization & optimization of promotional gifting programmes activities with significant savings

  • NEWELL RUBBERMAID - Trade Marketing Manager - Traditional channel (BtoC), France

    Boulogne-Billancourt 2005 - 2007 Brands: WATERMAN, PARKER, ROTRING, REYNOLDS, PAPER MATE, SHARPIE, DYMO (Writing division)
    Management: 1 person

    Missions:
    o Build and deploy efficient NPDs & Trade marketing campaigns (implementation of regional strategy, management of product portfolio, development of launch assets, analysis)
    o Build dedicated customer programs (retail, wholesalers, office - organization of sales meetings and trade fairs)
    o Manage P&L, track budget and KPIs

    Achievements:
    o Renovation of the sales cycles
    o Improvement of the gross margin

  • NEWELL RUBBERMAID - Trade Marketing Manager - Office supply channel (BtoB), France

    Boulogne-Billancourt 2003 - 2005 Brands: WATERMAN, PARKER, ROTRING, REYNOLDS, PAPER MATE, SHARPIE, DYMO (Writing division)

    Missions:
    o Build and deploy efficient NPDs & Trade marketing campaigns (implementation of regional strategy, management of product portfolio, development of launch assets, analysis)
    o Build dedicated customer programs (retail, wholesalers, office - organization of sales meetings and trade fairs)
    o Manage P&L, track budget and KPIs

    Achievements:
    o Office supply channel sales growth by 18 pts in1 year
    o Lyreco 1st prize of Customer Relationships

Formations

Réseau

Annuaire des membres :