Marie BORNES BREUZON

En résumé

Entreprises

• One4you.com I Start-up - Business Partner & Communications

  2014 - maintenant 1st Corporate Shopping website in France, the start-up One4you.com 'disrupts' the traditional employee saving program and provides employees' discounts and exclusive offers for online fashion, lifestyle and luxury shopping at international top retailers.
  
  Task and realisations:
  * Business: launched and developed the business alongside the founder : sourced luxury, access and new talent brands and ensured a distinctive offer on the e-business market.
  * Communication: created one4you brand content positioning, managed all press relations and initiated the digital/community management, written all the communication and marketing materials for client members, advertisers and corporates.
  * Results: after 1 year launch, 100 corporate partnerships (tot 1 million employees), more than 250 fashion and lifestyle brands, in 2 months 12 press articles and interviews.
  

• Baladewithmarilou.com - Fashion & Luxury Blogger

  2013 - maintenant Luxury and Fashion Industries, inseparable by nature, but still fundamentally different... Le Luxe, la Mode, indissociables et pourtant fondamentalement différents...
  
  By creating this lifestyle blog and by editing articles, videos and interviews, my purpose is to present a "shifted vision" in the fashion blogosphere with a journalism content and not a fashionista point of view. I write and talk with (second stage) humour about one of the most flourishing industry that I like a lot and try to share my tips from all around the world as well. Baladewithmarilou is my first blog but not the last, this is my signature and I will necessarily push it forward! Enjoy the "balade";-)

• BNP Paribas - Head of Internal & Corporate Communication

  Paris 2011 - 2014 Task and realisations:
  * Editorial: writen the content, designed the weekly e-newsletter and made monthly video programs with Comex media training and interviews
  * Digital: steered and animated the creative/ content development of the Intranet website
  * Management: 1 pers, coordination of 30 worldwide intermediaries staff, 5 communication agencies
  * Process of change : launched an off/online employment brand towards 6000 employees/30 countries
  

• BNP Paribas - Group Advertising and Visual Identity Manager

  Paris 2004 - 2010 ask and realizations:
  
  From 2006 to 2010: Developed advertising campaigns for international subsidiaries (finance, asset management, real-estate, insurance): implemented and rolled-out shoots, copyright and media plans with a budget envelop.
  * Oversight of worldwide TV broadcasting of the “6 billion others” films by Yann-Arthus Bertrand in partnership with BNP Paribas Holding.
  
  From 2004 to 2006: Created the group corporate logo and signature « The Bank for a changing world » just after the merger of BNP and Paribas.

• Technicolor - Press Relations Manager

  Issy-les-Moulineaux 2003 - 2004 Task and realisations:
  * External communication: writing of press releases, interviews, conference and journalists' coordination on topics such as movies launching (ex: "Finding Nemo", etc)
  * Crisis communication plan for staffs in the US and Mexico sites.
  

Formations

• AIT - Asian Institute Of Techonology (Bangkok)

  Bangkok 2002 - 2002 MBA

• Skema Business School

  Sophia Antipolis 2001 - 2003 Bachelor Degree
  
  Marketing Major

• Strathclyde University (Glasgow)

  Glasgow 1999 - 1999

• Novancia Business School Paris (Advancia Negocia)

  Paris 1998 - 2000

Réseau

• Aurélien TAHON

• Delphine DAMBRY

• Frederic VAUDOISET

• Nicolas BLANDIN

• Olivier BLIN

• Olivier PIA

• Olivier SCHEIN

• Stéphanie MARGERAND