Massimo MARCOLIVIO

En résumé

Entreprises

• Dell EMC Switzerland - Marketing Manager Medium Business

  2010 - maintenant - Responsibilities:
  # growth strategy, sales enhancement, customer engagement, communication, partnerships
  # member of the Swiss Senior Management Team
  
  - Business lines: Client and Enterprise solutions
  
  - Segments: Medium Business, Large Enterprise, Public

• T'emogique Philm - Business Development Manager

  2008 - 2010 - Developed customer base and opened doors among industry leaders
  - Focused on automotive, consumer goods, healthcare, luxury and NGOs, at European level
  - Contributed to new applications and value propositions
  - Supervised project execution

• Freelance - Marketing & Sales Consultant

  2002 - 2008 - Provided services of operational marketing (product management, sales effectiveness, trade marketing), business development, strategic marketing (segmentation, positioning)
  - Focused on consumer goods, IT products, professional services
  - Collaborated with other consultancies, in particular with Commercial Advantage (UK) on a project for Kimberly-Clark (consumer goods)

• Curmar Srl - Founding Partner & Managing Director

  2002 - 2006 - Defined the characteristics of product lines and branding
  - Led sales activities towards specialized retailers in Germany and other European markets
  - Managed supplies, packaging activities and logistics

• Valdani Vicari & Associati - Senior Business Analyst

  2000 - 2002 - Led analyses of customer businesses, including market demand and competitors
  - Provided solutions to optimize sales and manage retail networks
  - Developed business models for start-ups

• Tecnufficio Srl - Salesperson

  1999 - 1999 - Grew customer base of new and existing products and services
  - Led local market entry for new Xerox digital multifunctional copiers/printers

• Alcan Alluminio Spa - Assistant to Marketing Director

  1999 - 2000 - Supported the management with strategic analyses
  - Provided the sales force with operational information
  - Liaised with industry associations and European branches on international projects

Formations

• Università Commerciale Luigi Bocconi (Milan)

  Milan 1990 - 1997 MSc in Economics and Business Administration

Réseau

• Daniel CINGLANT

• Fouad ELMOSTAFI

• Hamid CHOUCHANE

• Jean MENEVEAU

• Line Majdouline LAKOUAIT

• Mathieu DELROT

• Michael BROBST

• Paul MOLINS