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Pacome ALLOUIS

HOSSEGOR

En résumé

BRAND AND MARKETING MANAGEMENT - ACTION SPORT & LIFESTYLE

Implementing strong brand image with respect, trust and integrity through marketing and operation activity including athletes management, music and lifestyle development, event & tradeshow organization, advertising, web, social media campaign & brand visuals, budget management, sales marketing initiatives.

- Good understanding of brand - marketing strategies and techniques.
- Strong multi-tasking skills.
- Continually seeking techniques and strategies for improvement, i.e. planning, reporting and measuring our marketing investments.
- Marketing and operation development including line plan building, marketing strategy and sales support.
- Able to meet deadlines, detail oriented.
- Able to build strong relations, great people skills, well traveled in many different countries.
- Calm and confident / Organized and thorough.

Mes compétences :
Marketing
Brand Management

Entreprises

  • ELECTRIC EUROPE - Interim Brand Manager EMEA

    2011 - 2012 Serves as Interim Brand Manager during transition at Electric Europe, including activities, relationships and reporting between global headquarter, employees, distributors, sales agent and group community ( Volcom and Kering ).

    - Define & implement brand strategy in the European territory (Brand development, product pricing, product launch, merchandising concept, customer relations, sales conditions, marketing management).
    - Directly reporting to the Global CEO and President.
    - Energy and drive to enthuse inside the in-house services ( CS, Marketing, Accounting and Operations ), sales team/agent and distributors.
    -Managed a 15 person staff at EMEA office, weekly organization, follow up and objectives review with distributors ( 20 countries ).

  • Electric Europe - Directeur Marketing Europe

    2007 - maintenant About Electric :
    Electric is a global, premium, sport and lifestyle accessory brand rooted in southern California’s rich action sports, music, art and customization cultures.
    Electric's unrelenting approach to the elevation of style, quality and function in its products has earned the brand a renowned position.
    Today, Electric designs and markets an extensive line of sunglasses, snow goggles, backpacks, luggage and accessories through a primarily action sport and sporting good global retail network spanning the Americas, Europe, Japan, China and Australasia. Since 2011 Electric has been a part of Kering, a worldwide leading Luxury and Sport & Lifestyle group.
    For more information go to www.electriccalifornia.com

    - Implement, maintain and developing Electric’s corporate identity in the European territories.
    - Build and Oversee team rider management strategy & budget (surf, skate, snow, ski ).
    - In charge of European advertising plan and media relations.
    - Direct and oversee corporate event programs (surf, skate, snow, ski, promotional tours, movie premiere, art shows, concerts and tradeshow organization).
    - Music, Ent. and Lifestyle development.
    - In charge of budget building and follow-up.
    - Define, create & oversee the retail initiative program (POP, custom program, special operation).
    - Work with sales, design and production in Europe and USA to reinforce global brand message.
    - Manage a 4 person staff at EMEA Marketing-Retail-Creative Department and Marketing Coordinators via distributors.

Formations

Pas de formation renseignée

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