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Sofia MICHEL

PARIS

En résumé

Passionate and dynamic Global Sales Director with sales & marketing as well as travel trade background.
Skilled negotiator with proven track record in business development, international affairs, problem solving and strategic planning.
Quick learner with an ability to create, easily grasp, develop and implement new projects, ideas, concepts and methods. My strengths lie in building authentic partnerships with individuals and companies.
Innovative and self-motivated team player dedicated in creating and executing strategic plans that improve company profitability.

- Performance: One main goal – Achieve and exceed the objectives and the company’s vision.
- Management: I believe in strong team spirit with “can do” positive attitude. " If you want to go fast, go alone. If you want to go FAR, go together" African proverb.
- Communication: Ability to convey company goals internally and externally to insure optimal communication in all aspects of the business.
- Vision: Always strive for excellence and exceed the expectations of our clients and guests.
- Leitmotiv: “ They did not know it was impossible, so they did it! “ Mark Twain

Specialty: Knowledge of the French, US and UK MICE, FIT and Corporate Markets.
Computer Skills: Pack Office, Opera, SAP, Easy RMS, Lanyon, Envision, Cognos.
Languages: French (native), English (fluent), Spanish (proficient), German (proficient), Arabic(notions)

Today, I am interested in adding value to a marketing/sales department as an international business developer to develop challenging projects and create strong partnerships with our actual and future clients.

Mes compétences :
Advertising
Brand awareness
Business
Business development
Connector
Events
Events organization
Negotiation
Organization
Partnerships
Planning
Product Development
Strategic
Strategic planning
Développement produit
Luxe
Communication
Négociation
Marketing
Cosmétique
Gestion de projet

Entreprises

  • Hyatt Hotels & Resorts - Global Sales Director

    2014 - maintenant Provide total account management for our french global accounts (CAC 40).
    Our diverse global portfolio has over 500 hotels in 46 countries.

    - International Key Account Management (Corporate and MICE)
    - Representation on all major MICE and corporate industry events: IMEX, EIBTM...
    - Planning Fam Trips and sales calls to source new business opportunities and foster existing relations
    - Liaise with Sales teams within all Hyatt properties all over the world
    - Management of the Paris GSO team (3 pax)
    - Management and construction of the Paris GSO Budget
  • Hyatt Regency Paris Etoile - International Sales Manager

    paris 2013 - 2014 Support in constructing the Sales & Marketing Plan 2014
    Construction of the budget plan 2014

    French market:
    - Prospection and business development of french MICE agencies
    - Business development of the catering Lafayette Receptions
    - Negotiation and contracting of Tour Series and FIT contract with wholesalers
    - Business development of consumer goods segments (MICE and Corporate contract)

    UK and US Markets:
    - Prospection and Business development of key accounts MICE, Leisure and Corporate.
    - Representation of the hotels during international fairs (IMEX, EIBTM...) and organization of international sales calls (UK, US, Europe)
  • Concorde Hotels & Resorts - Key Account Manager

    Paris La Défense 2012 - 2013 KEY ACCOUNT MANAGER – CONCORDE Group (25 hotels worldwide)

    • Responsible for the production and business development of 13 Key Accounts in France. (3 segments: Advertising agencies, Consumer goods and IT)
    • Analysis of the competition set and implementation of a Key Account Strategy.
    • Cooperation with the director of Sales and Marketing of all the Concorde Hotels when following up on generated leads.

    EXTERNAL SALES EXECUTIVE MICE & LEISURE – Hotel Concorde La Fayette

    MICE (Meeting, Incentive, Conference, Events) Market
    • Prospection and business development of french and international accounts (over 4000m2 conference rooms space, 950 rooms, Bar La Vue on the 34th floor)
    • Representation of the hotel during international fairs (EIBTM, IMEX...) and international sales mission (US, Europe...)
    • Collaboration with internal teams within the hotel, revenue managers and the CONCORDE internal sales teams (MIS) when following up on generated leads.
    • Business development of the Lafayette Receptions (catering) within the hotel and the Palais des Congrès de Paris.
    • Participation in the construction of the sales and marketing plan 2013.
    • Business development of the LUTETIA.

    LEISURE Market
    • Negotiation and contracting of the Tour Series within the hotel with wholesalers and tour operators.
    • Negotiation and creation of the FIT Contract 2013 within the Concorde La Fayette.
    • Key referent within the hotel for the Leisure Market: site inspection, presence in guides, strategic positioning...
  • New England Business Partners - International Business Developer

    2011 - 2012 • Development and prospection of key accounts
    • Offered personalized and business oriented services to ensure profitable presence on foreign markets
  • L'Oréal Division Luxe - GIORGIO ARMANI - Chef de Produit junior (Stage de fin d'études)

    2011 - 2011 • Contributed in constructing 2012-2013 Marketing Plans: Perfums franchise Acqua Di Gio/ Acqua Di Gioia
    • Participated in the construction of Marketing Books: contributed in writing product concepts, determining price positioning, conducted creative research
    • Coordination of the internal departments (laboratories, technical, legal, olfaction) and external teams (designers, photographers, suppliers) to implement product development projects

    • Collaborated with Merchandising, Animations, Training and PR teams to construct product launch plans

    • Monitored the development of packaging mock-ups and artworks: briefed creative agencies and suppliers
    • Analyzed and interpreted international market data (launch results, panels) in order to indentify market opportunities
    • Researched fashion and product design trends in order to identify creative opportunities

    • Managed market requests on a daily basis
  • Chambre franco-americaine de commerce, chapitre Nouvelle-Angleterre - Chef de projet - developpement commercial, relations partenaires

    2010 - 2010 • Developed partnerships with government agencies, non-profits organizations and business partners
    • Build strategic relationships with small and major overseas companies to ensure a high quality pipeline of investments
    • Create a strong joined-up approach across the French and American networks.
    • Fed back perceptions of american business environment to french diplomats and the wider network.
    • Participated in the business development and marketing committees of the Chamber of commerce
    • Organized, budgeted and promoted the annual fundraiser event “Taste Of Alsace 2010"
    • Sales and Organization of services in partnership with 4* hotels (networking events, conferences...)
  • ARTE - Direction de la production - Coordinatrice de projet, Festivals artistiques

    2009 - 2009 - Coordination du festival du film de Venise et du festival de théâtre d'Avignon.
  • Junior Entreprise Association - EM Strasbourg - Manager de projet

    2008 - 2009 - Management d'une équipe de 6 personnes.

    - Définition des besoins avec les clients, approche de fidélisation.

    - Création et suivi des analyses de marché, développement des recommendations et présentation des résultats aux clients.

    - Aide aux entrepreneurs à développer et implanter les stratégies marketing suggérées.
  • FIAT - Financial services London - Assistante commerciale, relations clients

    2008 - 2008 - Participation à la préparation et au recouvrement des factures clients.
  • L'Oréal Division Luxe - Animatrice

    PARIS 2007 - 2009 - Animation de l'offre produit - Affaire parfums Armani/ Viktor & Rolf/ Diesel

    - Implantation des stratégies de communication specifiques des marques (podiums) dans les points de vente (Galeries Lafayettes, Sephora, Marrionaud)

    - Promotion des produits en lancement et sensibilisation des equipes locales aux caractéristiques de vente (+ 29%)
  • Credit Mutuel - Chef de projet, communication commerciale du marché des jeunes (0-25 ans)

    Strasbourg 2006 - 2007 - Organisation d'un événement commercial (20 000 participants) et création d'une stratégie de buzz marketing en ligne;

    - Analyse marketing du marché des jeunes. Tendances et recommandations présentées à la direction pour l'implantation locales de stratégies spécifiques.

Formations

  • Boston College (Boston)

    Boston 2009 - 2010 MBA Program (Exchange Student)
  • EM Strasbourg

    Strasbourg 2008 - 2011 Master Grande Ecole - Marketing Stratégique et Opérationnel
  • Anglia Ruskin University (Cambridge)

    Cambridge 2007 - 2008 International Management
  • IUT De Strasbourg

    Strasbourg 2005 - 2007 Negociation commerciale

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