Menu

Alexandre LANOUE

En résumé

Mes compétences :
Automotive
Leadership
Team spirit
Vente
Mobilité
Flexibilité

Entreprises

  • Nissan Motor Co - European RV & TCO Manager

    2015 - maintenant

  • Kia Motors France - Product Manager KIA MOTORS FRANCE

    Rueil-Malmaison 2012 - 2015 • Processing and analysis of statistical market / competitive intelligence / positioning / performance / trends (JATO Mystery Shopping ...)
    • Define product positioning and pricing strategy based on the brand and the external environment
    • Planning and monitoring of new product launches
    • Management of the commercial range (special series, diversity management, etc..)
    • Optimization of pricing policy (maximizing profitability and margins)
    • Writing and updating marketing materials (catalogs, brochures, product sheets, sales arguments, etc. ..)
    • Coordination of marketing activities and participation in the development of business strategy with other departments
    • Interface with the dealers and sellers

  • PSA Peugeot Citroën - Product Manager CITROËN SLOVAKIA

    Rueil Malmaison 2011 - 2012 • Statistical treatment of market / business intelligence
    • Positionning analysis
    • Keeping track of all product launched and strategies of competitors
    • Entry point of all information-related to the product developments with logistics, finance, sales departments and Citroën France
    • Preparation of catalogs
    • Creating local and special series range
    • Creation of launching pricing strategy for DS5, C4 AirCross…
    • Participation of lauching product such as DS4, DS5, C4 AirCross…

  • TripAdvisor - Sales Representative at “La Fourchette.com” Group Smart & Co, Toulouse.

    Newton 2010 - 2010 • Prospected new customers near Toulouse
    • Development of client portfolio (from 15 to 80 after 3 months)
    • Phoning
    • Making appointments
    • Created and maintained databases of former and new clients
    • Customers services

  • Gallini Medical Devices - Sales Representative in South of France

    2008 - 2009 • Analyze and involvement of the request for proposal
    • Prospection of Midi Pyrénées users (Doctors) and buyers (Pharmacists) in public hospital
    • Participation to the American Urological Association exhibition in Chicago (USA) in April 2009
    • Customers services

  • Omnium Medical Group Paramat Santé & Services France - Salesman and Advisor furniture department

    2007 - 2007 • Customer management
    • Managed deliveries and orders
    • Implementation of merchandising
    • Management of stock replenishment
    • Customer problem solving

Formations

  • Ecole Supérieure De Commerce SKEMA Business School (ESC Lille & CERAM)

    Lille Nice Sophia Antipolis Paris 2009 - 2011 Master of Science in International Marketing & Business Development

    Subjects: Strategic Brand Management – Strategic Channel Management – International Marketing Research – Persuasive Communication – International Strategy

    2010-Second Semester in CHINA SKEMA Campus (Suzhou)

    Subject: Working in China – Multicultural Management –Corporate Law –Chinese Culture & Society – Mandarin

  • Ecole Supérieure De Commerce De Toulouse (Balma)

    Balma 2006 - 2009 Bachelor

    Bachelor International Management - 2nd year Finlande: Haaga-Helia University of Applied Sciences in Helsinki
    3rd year Bachelor Programme International Business option. English track.

  • Institution Notre Dame De Garaison

    Monleon Magnoac 2003 - 2006 “Baccalauréat” of Sciences (Equivalent to A level)

    Hautes-Pyrénées

Réseau

Annuaire des membres :