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Jerome SCHANG

Villeneuve-Loubet

En résumé

Ingénieur en électronique dans le secteur de la production de composants intégrés, du développement de tests et contrôle qualité appliqué a la téléphonie mobile, je suis diplômé d'un MBA en Marketing de l'innovation depuis 2010 et suis désormais responsable du marketing de la gamme de micro-contrôleur low-cost de Texas Instruments.
En France, en Finlande, en Inde et aux Etats-Unis, j'ai une expérience de gestion de projets internationaux. Fort d'une capacité spécifique a communiquer et gérer les situations de crise, ma contribution et ma flexibilité sont particulièrement appréciées par nos clients et le management.

Mes compétences :
Market analysis
Customer Relationship Management
Market research
Business Development
Marketing strategy
New Product Development
Marketing

Entreprises

  • Texas Instruments - Product Marketing Manager

    Villeneuve-Loubet 2010 - maintenant Responsible for developing business plans, marketing strategies, Release to Market and forecasts of Ultra Low Power MSP430 microcontroller product lines targeting Medical, industrial, Home automation and consumer electronic applications.

    In charge of major account's engagement, Training field apps engineers and sales channels, promoting differentiated HW solutions and SW bundle packages seeking for high re-usability and vertical integration.
    Monitor the development of business plans, managing lifecycles, and product positioning in the market place. Oversee market research, monitors competitive activity and identifies customer needs.
    Establish pricing strategies. Interface with customers engineering, manufacturing and sales expanding MCU's portfolio across technology nodes.

    Defining integration needs and promoting innovative MCU proprietary architecture focused on Medical, Fitness and Health Monitoring end-equipments since March 2012, seeking for ultra-low cost solutions.

  • Texas Instruments - Test & Product Engineering team leader

    Villeneuve-Loubet 2000 - 2008 Test and Product Engineering background for Wireless terminals ICs (TI France - Nice)

    Deployed built in self test (BIST) solutions on RF-CMOS single chip devices for FM, GSM, EDGE and Bluetooth radios. (TI Dallas - Texas 2006 to 2008)

    Responsible for on time test solutions deliveries, including firmware development, from characterization to production ramp through customer's qualification phases and quality management.

    Expert in Nokia mixed signal Design-for-Test (DFT) implementation.
    Lead DFT for complex analog cells in System On a Chip (SOC.
    Lead novel strategies and equipment's roadmap for cost effective and high test coverages. (LTX Fusion testers)

    Specialties:
    - Product's Definition
    - Customer's networking & Cross regional team work (India, Europe, US, Taiwan)
    - IC Productization

    Elected Member Group of Technical Staff in 2006 for contribution to profit and revenue while working with Nokia Advandced CMOS 3G product line years 2001 to 2005.

Formations

  • IAE MBA Marketing

    Nice 2009 - 2010 Marketing de l'Innovation

    President de l'association MBA

  • Ecole Supérieure D'Ingénieurs ESINSA

    Sophia Antipolis 1996 - 2000 Microelectronique et Instrumentations

    L'ESINSA fait desormais partie du groupe d'ecoles polytechniques universitaires de Nice Sophia Antipolis

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