Mes compétences :
E commerce
Partenariats
E business
Internet
Commerce électronique
Business development
Web analytics
Online marketing
Négociation
Entreprises
John Lewis
- International Online Marketing Manager at Johnlewis.com
2013 - maintenant• Define and operate the International Online Marketing strategy at Johnlewis.com (John Lewis currently operates in 40 countries)
• Supervise all marketing channels across all 40 territories (SEM, Display, Email, SEO, Affiliates, Print…). Define & implement new marketing opportunities.
• Own John Lewis International customers: customer research, definition & implementation of the customer strategy
• Set up financial Budgets and Forecasts (all 40 countries) as well as online marketing budget
• Drive international sales and revenue growth & profitability
• Develop International activities (free delivery campaigns...)
• Set up & adapt the commercial calendar for international
• A/B, MVT Test Lead (10 months interim): Improve UX for JL international customers
• Reporting and Analytics (all KPIs such as Revenue, Margin, CVR, traffic, ROI, CPA, bounce rate, new/retained/acquired customers...)
• Team Management (in-house & agencies)
Galerieslafayette.com - Groupe Galeries Lafayette
- Head of Business Development
2012 - 2013• Define Online strategies for Affiliates/Display/Comparison sites
• Drive Sales and Revenue growth while monitoring the budget
• Reporting and Analytics (monitor all KPIs such as Revenue, AOV, number of orders, CVR, CPC, CPL, CPA, bounce rate, traffic...)
• Supervise & Develop the partners network
• Negotiate strategic partnerships (all business models) / Define and implement new business opportunities (online/offline)
• Coordinate on/offline partnerships with Marketing & Communication departments (Web to Store projects…)
• Set up tags on site: using Container tools
• Team Management
PayPal
- Relationship Manager FR
Dublin2011 - 20121. Management and development of a portfolio of Key Accounts
• Business development (develop PayPal market share/optimizing Paypal integration/implement innovative payment solutions/driving marketing campaigns
• Retention and problem-solving
• Commercial negotiations
• Cross-functional project management : Mobile development strategy / seller program & delivering processes optimization..
• Monitoring of PayPal's turnover in the portfolio – optimizing
2. Reporting, analysis and enhancement of PayPal value proposition
• Monitoring of PayPal's turnover in the portfolio
• Business review with merchants
• Development of best practices (marketing, ergonomy, fraud and risk management in a cross-functional project mode)
PIXmania.com / DSGi Group
- Head of Business Development PIXmania UK & IE
2010 - 2011PIXmania.com is the European leader in Electroncis.
Missions:
• Defining the Business Development strategy
• Monitoring the Quarter & Annual Budget (all sources included)
• Supervising & Developing the partner network (Affiliates, Price comparison sites, Display..)
• Negotiating strategic partnerships (all business models included)
• Site optimization & promotional calendar set up
• Analysing the campaign’s performances: ROI analysis
• Managing the PR activity on the UK & Social Networking
• Team Management
PIXmania.com
- Affiliate and Partnership Manager PIXMania UK & Ireland at PIXMania.com
2008 - 2010Main missions being as follow:
• Managing the Affiliation Programs
• Developing the Affiliation and Partnerships network
• Monitoring the affiliation and partnership budget
• Setting up marketing campaigns to animate the community
• In charge of the quality of the sites
Mobilscope
- Game Offer Animation Assistant
2007 - 2008Services provider to Telcos
Main missions being:
• Defining the interactive games catalogues
• Analysing the performances: game & campaign success
• Animation of the player community (contests, targeted news...)
KXEN
- EMEA Marketing Assistant
2006 - 2007Datamining software provider
Main missions being:
• Events: logistic, coordination, planning…(Annual User Group, 110 persons)
• Looking for sponsorships
• Managing the PR activity & e-mailing campaigns
