Paris
I am a Marketing professional well versed in online and offline techniques and strategies. Over a 20-year career in business-to-business Marketing I have worked with global brands in industries such as high tech and digital broadcast media (Philips, Irdeto, Piksel), automotive (Delphi - General Motors Group) and travel (Carlson Wagonlit Travel). Senior level roles involved developing strategic marketing and communications plans, owning product launches and deploying targeted, region-specific campaigns and lead-generation activities. Recognized for leadership and team management skills, I am adept at remotely managing internationally dispersed, multicultural and cross-functional teams.
Bilingual in English & French, I received an MBA from Thunderbird School of Global Management (USA) and HEC (France), and a BA from Indiana University. I recently earned certification in Digital Marketing with Google Squared Online, which focused on analytics, attribution, mobile, search, display and programmatic strategies, and I co-authored a whitepaper on beacon technology that has been submitted for publishing on “Think with Google”, an industry resource for insights and trend tracking.
I believe the only constant is change. Embracing this concept, my vision is to help innovative technology companies who are disruptors in the market… to redefine what is possible.
Specialities:
Team Management
Marketing Strategy
Digital, Content, Product Marketing
Inbound, Outbound, Lead Generation
Market Intelligence
Communications
Event Management
Group Facilitation
Value Proposition Creation
