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Vincent MASSON

Meylan

Electionseuropéennes 2024

RETROUVEZ GRATUITEMENTLe résultat des européennes à Meylan ainsi que le résultat des européennes dans l'Isère.

En résumé

DOUBLE SKILLS
PHARMACEUTICAL/MARKETING AND PHARMACEUTICAL/DIAGNOSTIC

Mes compétences :
Marketing
Pharmaceutical Marketing

Entreprises

  • Roche Diagnostics - Marketing Manager

    Meylan 2007 - maintenant Since Sept. 07
    Indications Marketing & Near Patient Testing Marketing Manager (90 M€)
    - Roche Diagnostics, Meylan (38)

    Management of Roche Immuno-analysis portfolio
    o Management of 2 PM and 1 annual trainee
    o Position the whole Roche Immuno-analysis portfolio in 3 differentiating brands
    o Creation of a global strategy and global communication (biochemists and clinicians)
    o Launch of a new statement Enhance clinicians and biochemists dialog
    o Creation of 3 Advisory Boards and management of several KOL networks
    o Important relationship with Roche International

     Growth > 20%
     Strong increase of each brand awareness

    Management of the Near Patient Testing portfolio
    o Management of 2 PM and 1 annual trainee
    o Launch of TéléBiologie brand

     Strong awareness of TéléBiologie

  • Roche Diagnostics - Cardiac Markers Senior PM

    Meylan 2004 - 2007 Responsible for the biochemists and clinicians communication
    o Definition of qualitative and quantitative objectives, Business Plan working out
    o Strategy and campaigns working out and follow up
    Planning for innovative actions : physician call and e-detailing
    o Creation of a Cardiac Advisory Board

     Build up the 1st Roche Immuno-analysis pillar

  • Pfizer - Senior Product Manager

    Paris 2002 - 2004 AMLOR Senior PM (antihypertensive - 117 M€)

  • Novartis - Product Manager

    RUEIL MALMAISON 1999 - 2002 TAREG PM (antihypertensive - 53 M€) - COTAREG PM (antihypertensive - 43 M€)
    Responsible for GP and/or Specialists communication
    o Definition of qualitative and quantitative objectives in a very competitive market
    o Management of the premarketing of a new indication
    o Strategy and campaigns working out and follow up
    Loyalty operations and Customer Relationship Management (Phases IV, PMS,
    Professional Relationship, Mailings, …)

    o Mega PR Project Manager (2 M€ budget)
    o Sales Forces training
    o Management of 1 Junior PM

Formations

Réseau

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